Smartphones: Other It Products
Introduction
In this assignment, I am going to analyze the following 9 products:
Smartphones:
Other IT Products:
Non-IT Products:
Google Moto X Phone
Amazon 3D Phone
Facebook Smartphone
Google Glasses
Muzik Social Media Headphones
Microsoft Xbox One
Google Chromecast
Tesla Electric Car
Shaqs Soda
Most of the products are in Information Technology field because of my expertise and educational background in technology. In the paper, I am also going to start by conduct comparison between the smartphones from three technology tycoons. Then I will analyze four other products in technology and two interesting non-IT ones.
Smartphones
Google Moto X Phone
Amazon 3D Phone
Facebook Smartphone
Mandate
Extensive individualization
3D experience for smartphone users without 3D glasses
Integrated Facebook experience
Category Analysis/ Needs Addressed
Market trend / Need for unique cellphone designed by oneself
Porters Five Forces / Need for a more intuitional smartphone user interface
Market Trend / Need for convenient and more frequent smartphone access to Facebook
Marketing Research/
Core User
Qualitative / Youngster with a desire to show their uniqueness
Qualitative / 30-50 year-old adults who appreciate intuitive designs more than fancy features
Quantitative / People under-25 that have cellphone always in reach
Competitive Framework /
Competitors
Smartphone /
Apples, Samsung, HTC, Motorola, LG, Nokia and Blackberry, etc.
Alternative Promises
Showing personality / Optimized integration to other Google products
Intuitional file management / 3D movies on-the-go
Life closer to Facebook friends / Symbol of the social networking generation
Buzz Idea
Design competition on social network websites
Youtube video on the amazing 3D phone experience
Facebook promotion
Long Term Success/ Failure
Success
Success
Failure
Google Moto X
In designing the Moto X smartphone, Google continued its forward-looking tradition. In the world that everyone is immersed in the sea of black and silver smartphones, Moto Xs mandate appears to be extensive individualization – in addition to various color selections, buyers have the option to personalize their phones hues, patterns and