Market Research Sample ( Airline)
Essay Preview: Market Research Sample ( Airline)
Report this essay
Sample Process and Size
Sample Population must meet at least two of the following qualification:
Have experience the handling of obese passenger personally
Have worked with obese individuals in a professional matter
Have worked as a customer service agent with a commercial airline
Target population:
Frequent traveler (Generation X and Baby boomers) 250
Airline personnel 250
Clinical obesity professionals 50
Sample frame
Airline date bank that handle airlines complaints, Commercial Airline personnel data bank and Clinical professional data bank
Sample size
Execution
The sample will be allocated in a computer data bank. Which will storage and generate data as need. The select sample will enable the researcher to determine the best approach to handling obese passenger onboard commercial airline.
Data collection
Face-to-face: involves trained interviewers visiting people to collect questionnaire data.
Telephone: involves trained interviewers phoning people to collect questionnaire data.
Hand-delivered questionnaire: a self-enumerated survey where questionnaires are hand-delivered to people and mailed back by the respondent after completion.
SPSS will provide programs and methods that will be used to administer the survey including SPSS Data Entry Station, Data enterprise serve and printing of form.
Validate/Validation
Field workers will consist of professional individuals provided by the data collection company. Validation will confirm the fact that the interview was conducted according to all specifications and instructions and with the person indicated by name, address and/or telephone number on