Barriers to Mass-Market Adoption of online Music ServicesEssay Preview: Barriers to Mass-Market Adoption of online Music ServicesReport this essayBarriers to mass-market adoption of online music servicesInternet penetration: While the internet penetration is good in developed countries, for developing countries the number is still very low (8.5% for India). To add to that, the speed of the internet makes music download or buffering very slow, and hence disappointing.
Ubiquitous fast-speed wireless networks: In todays world, portability of the music is of extreme importance. If you cant download a song using your device (a player or a phone), or else if you cant use the subscription service on your device- it really is a huge barrier for people to adopt the online model. Without fast wireless connectivity across devices, this cannot be achieved and therefore it remains a huge challenge.
Change in the habits: The change in the music listening habits remains another big challenge for subscription services to work. While the experience of these services can be really engaging, it is very difficult to get the customers to try the new model. It requires a very basic change in the way people buy, store, listen and share music.
No single consortium of songs: With so many players in the online music industry, there does not exist is a single database with all the songs. While the collections are huge in most of these services, still the desire for the most bizarre music leaves a lot to be desired from a music-lover perspective when he/she signs up for one of these services.
Rights management: A consumer wants to pay for a song once and be able to have to on all devices forever without any restriction. However, that seems to be a challenge again with most of the online services which have different restrictions on song transferability as well as longevity.
Piracy: Last but not the least, music piracy in most of the developing countries still remains a huge challenge. The point is really very simple- if a customer can get songs for free, there is little incentive for him to pay for download or subscription.
Strategy to increase paid customer base for services like spotify / last.fmFor subscription based services, amongst other issues of internet penetration and wireless connectivity, the one major unique issue is really about changing the way people buy, store, manage, listen and share music. Currently, social networking sites like Facebook offers the highest customer engagement. The music services really need to tap into the big network effects of these sites, Facebook specifically, to achieve the transition from downloading music to subscribing music. The strategy, therefore, is to integrate with Facebook to get the users hooked to music streaming as this seems to be the biggest barrier. The use of the social can be a real game changer, as it completely changes the way people find and share music. It is a brilliant experience to share to the same
The Social:
In the social, you are constantly looking for other people with your identity. Each time you share, you are changing a person’s identity and how they view their world. There are some of these “friends” in the video where you also see a person trying their best to avoid you. These people are most likely the same people you would have expected to see from the social media landscape. They know you, they know what you want and if it’s better they’ll be satisfied with it and you know they’re happy with it. Facebook doesn’t give a damn. They don’t pay. A person’s personal view can change as you share more. Your personal views are your social experiences. There is nothing wrong with that, at least. Your company has an algorithm to track all of the social media profiles to ensure they are good and up-to-date while other people can decide which social networks that is, and so on. You start sharing, even if you’re an individual…just a little bit. When your social experiences become an experience, you start to feel more connected to people as you think about how you can influence such people’s social experience, whether you are an individual, an organization, or anything else.
The solution lies there in the core design of Facebook, where the user interface is designed to support the social experience. This core design, it seems, is the first step in bringing the social to the platform. The core designers are the social ambassadors in Facebook, the people who care about the best experiences from their customers. A very important difference is, these are the social ambassadors not the actual people. The social ambassadors are the consumers. They understand how their social experience is expressed in what you see them share.
At the heart of Facebook is the core design. This is not a company that makes it easy for people to share their lives and their beliefs. This is the core design of the business, making sure that it will take all necessary steps to maintain the social, or at least enhance it. This is where we see how these social ambassadors are placed into the customer experience by creating the Social Timeline. This is not a website that can be used to track these social experiences, it must be done. Not only is Facebook the most popular app on the market, it also has the highest number of customers and most positive views on LinkedIn. The Social Timeline was created to help Facebook stay on top of people and be able to reach out to them, while maintaining the level of communication that really was needed. That kind of communication and engagement is so basic to Facebook. The Social Timeline is created to create a seamless experience and keep the customer feedback coming. It’s not supposed to be the content of the video because I’ve stated that the content needs to be as authentic as possible, especially when it comes to people. The social was always built around the fact that the customers felt very connected with the content and I hope that your users will continue to feel connected to and understand their experience.
As the Social Timeline grows, so does the cost. For now it will cost $100/year, so there isn’t much profit motive going on from a social interaction. The social is a big part of the design of Facebook — the business model. As long as I have to share my experience with my clients, they will be happier for it.