Disney: Losing Magic in the Middle KingdomCass QuestionsDisney: Losing Magic in the Middle Kingdom1. Why has the management team repeatedly offended local people despite its awareness of the importance of observing local culture and customs?2. Why have the remedial actions taken by management been unsuccessful in reviving the park? What more should be done by the park to achieve a successful turnaround?
3. Which approach would be a more successful strategy for Hong Kong Disneyland: Standardization with the same attractions as other Disney theme parks, or differentiation with unique attractions available only in Hong Kong?
Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets1. What are the major difficulties faced by companies in protecting their trade secrets in China?2. Evaluate the strengths and weaknesses of the litigation strategies pursued by Foxconn, including its media propaganda.3. What kind of IP management strategies and tactical measures can Foxconn adopt to protect its trade secrets in emerging markets?7-Eleven in Taiwan: Adaption of Convenience Stores to New Market Environments1. How has the convenience-store concept evolved in the United States? Is the concept universal across all countries, including Taiwan?2. Has localization of 7-Eleven in Taiwan strengthened- or weakened- the concept of convenience stores?3. Does the service differentiation offered by 7-Eleven in Taiwan deliver competitive advantages to the store chain? If so, how?Intel: Strategic Decision in Locating a New Assembly and Test Plant
2. What steps are taken by Intel in order to improve the security of 3-D-printed 3-D products in China?Intel: Strategy for Improving Identity and Banking (1:2)2. What is the expected future development trajectory of hardware and software development in the Chinese government and in the foreign governments’ involvement in manufacturing China?3. What are the steps that support greater investment by U.S. multinational corporations in the Chinese government’s efforts to increase access to the technology?4. Why don’t a number of Chinese government ministers, business people in other countries, and foreign experts in the foreign ministries present a common message.5. Is there a way to develop a joint working group on 3-D printing and a joint project for 3-D printing in China with the focus on 3-D-printed technology?6. What is the status of 3-D printing in China and of the current status of 3-D-printed technology in the other countries?7. What is the strategic strategy in China to encourage the production of the technology in the future?8. Is China considering a series of strategic initiatives to establish 3-D printing on a global scale?9. What are the best ways of increasing economic competitiveness and the growth of other industries globally, and to attract investment from overseas?10. What are the opportunities for companies and companies around the globe to develop new 3-D printer and its applications as a cost effective alternative to traditional inkjet printers?11. What is your view on increasing the development and quality of high fidelity 3-D printing products and applications for products made commercially available in China from high quality, high capacity sources? 12. What is the view of the President of the United States: “We want to continue to grow and innovate, but to build a great world that will endure. We also want to continue with the international work that we have done during the past and to do more together in ways that will help to protect and advance our common interests.”