Maintenance Services and Feedback
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Maintenance Services and FeedbackMeasures towards Proactive maintenance and minimizing service request timeIdentifying and Addressing major causes of negative feedbacks and reviews on social platformsMarketing and SalesExamining and improving the effectiveness of ATL and BTL marketing campaigns Determining and incentivising key Brokers /Channels by probing into sales & queries received data Deriving insights through demographic data pertaining to queries received & successfully convertedConducting & interpreting surveys to gauge the awareness, consideration and purchase criteriaDevising and promoting attractive referral schemes and discounting less-leased unitsMacro-economic conditionsAscertaining the degree of correlation b/w macroeconomic factors, demand and pricing of unitsForecasting unit demand & pricing slabs basis the correlation determined with macro factorsCompetitorsBenchmarking key metrics like occupancy rate, profit margins with the industry average and design strategies to improve the sameUnderstanding the competitive landscape and strategizing a market positioning for the company
SeasonalityDiscerning any seasonality patterns and recommend pricing & marketing strategies to cater to the dip/slow months Advise on measures to minimize the turnover rate and average time to lease a unitAmenitiesCustomize the bouquet of amenities offered basis the customer demographics & usageSensitivity analysis between the price charged for amenities like parking and number of people subscribed/willing to subscribePropose new amenities desired by residents which could serve as a new source of revenue Leveraging the scope for upselling and premiumization by bundling the desired amenitiesTERMS OF AGREEMENTMinimizing payment defaults by leveraging credit scores and other financial data of residentsExamine reasons and segments going for early terminations and provide recommendationsSurroundingsTest for any correlation between the resident demographics and presence of institutions in vicinity such as a university, IT parkLeveraging the correlation between customer demographics, preferred residential units and seasonality to deduce the optimum price