Adv and Promo
Adv and Promo
Assigment #1
Joana Fonseca
Advertising #1
Dreams Resorts & Spas
This ad is about having your wedding thrown at one of the eleven tropical locations of the luxurious Dreams Resorts. All locations are discretely listed.
The main picture transmits all the ideas couples have for their wedding: a perfect day, with blue skies, two happy lovers walking together looking at each other. The couple is wearing the wedding color, white, and the girl has some bridal accessories (hair). They look extremely happy and calm like everything will or worked out wonderfully.
The secondary images are right sized, since one can have an overview of the wedding dinner party and hotel accommodations without having them interfering with the main image or message text.
The copy is adequate and delivers the message effectively. It uses words like “magical” “unlimited luxury”, “pleasure”, “dream”, “honor” and “love” which are accurate with the message the resorts want to pass through.
All of these elements communicate directly and in an effective way to the target audience which is young, wealthy, sophisticated couples, engaged or planning to be married soon, which are in a very happy moment of their lives and wish for a perfect day and an amazing but not so traditional experience since the wedding would be thrown at the beach and possibly in a foreign country.
Advertising #2
Paradisus Resorts
This ad is also about a luxury