SWOT:
Opportunities:
Good economy
People that work downtown are young average
Long work journals
Threats:
Competence with lower prices and variety of products
We are new in the market
Froozen food can be though as a bad food
Change in goverment politics
4-PS:
Product: Simply yours is a food product is high quality and healthy, with a variety of products. Its easy and fast to cook so people do not have much time to be benefited by our product.
Price: The prices of our products are 9 to 15 dollars depending on the type of food, from soups to lasagna. Prices may be slightly higher than the competition because we offer better quality and fresh products.
Place: Simple Yours will be sold in a small shop in +15, home look and fast service so people can quickly get out of work and buy food and go home.
Promotion:
Advertising: done online in websites such as linked and some other Business websites, via mail and magazines.
Personal Selling: We want to have a friendly staff working in our local offering the different products that we have so our costumers can feel that they have a experience of personal service.
Sales Promotion: We want to offer a cocktail party when simply yours will be open and we will invite people that we already know from simply elegant having small