Acc 7s Strategy
Acc 7s Strategy
Strategy:
What is our strategy?
According to the redefined vision:
“To be one of the most respected companies in India;recognized for challenging conventions and delivering on ourpromises”
How do we intend to achieve our objectives?
Reaching the consumer directly
Urban Areas
Rural Areas – This is where the market is moving to
Serve Cement products to the demanding needs of the Infrastructure sector
Through the subsidiary – Bulk Cement Corporation – A World Bank funded project
Strengthen in Mining activities feeding to the core business
Through the Subsidiary – Minman Pvt Ltd., Limestone Mining
Serve the Ready Mix concrete needs
Through the subsidiary “ACC Concrete Limited” – 40+ Plants located across PAN India
Leverage the extensive distribution network pan India to efficiently stock up the products and to reach the customers on time
Very effective Supply Chain consisting of 9000+ dealers across the country
Experienced and Effective Management (with independent directors) leading the company in the right direction
Management team with decades of experience in the industry
How do we deal with competitive pressure?
PAN India presence with manufacturing facilities in all 5 regions of India
North – 24%
East – 21%
West – 13%
South – 19%
Central – 23%
Leverage on the National presence to manage the fluctuating prices and provide consistent services to the customers across India
A big hit with large Infrastructure developers and real-estate development companies who have PAN India presence
Bag multi-year Government / Infrastructure contracts
Strengthen the “Brand Image” both in the Urban & Rural Markets
Different size of bags to tailor the needs of the market segments
Rural vs Urban
Infrastructure vs domestic / Home Related constructions
Enjoy sustained profitability & higher operating margin then its peers
Lower manufacturing costs through reliance on internal power generation –
A significant factor in cost reduction
How are changes in customer demands dealt with?
How is strategy adjusted for environmental issues?
Enforce employees to drive the triple bottom-line theory
Economic Development ? Profitablity
Social Development ? Inclusive growth
Environment Protection ? CSR initiative & to save the environment
Generate Renewal energy to meet the demands of the power plant
Windmill based renewable energy creation in Maddukkarai & Lakheri
One of the largest owners of the Coal resources in the country
Structure:
How is the company/team divided?
The company structure is made of a parent “ACC” and its subsidiaries
Portland Pozzolana Cement
Ordinary Portland Cement
Ordinary Slag Cement
Sulphate resisting Portland Cement
API – Class G – Oil Well Cement (OWC)
Cement for the asbestos industry
Low alkali – low heat of hydration Portland Cement
Other Construction Products

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Lower Manufacturing And Low Alkali. (June 9, 2021). Retrieved from https://www.freeessays.education/lower-manufacturing-and-low-alkali-essay/