Essay About Low Quality And High Quality Shoespricemore Expensiveperformance Fashion

Reebok International Case Analysis
Q : Apply 4P’s into the case to measure their success (which P is the most important)Product1. Performance and fashion2. 10 categories – 300 different kinds (a wide variety)3. High quality shoesPriceMore expensivePerformance Fashion (don’t want to be stuck in the middle of the arrow)When price goes down a lot, people perceive it as low quality and performance of shoes, which will lead to low sales and low profit.PlaceLimited distribution strategy Only specialty atheletic stores  and department stores. -> no low margin discount storesLimited distribution is important because of the perception of customers.Promotion (4 types) : Athlete promotion takes a large part in earning revenue        “The ceo of the company said ‘promotion is the most important thing in terms of the 4ps”Personal Selling) By traveling U.S. ~ features of benefits (Missionary selling) 2. Advertising        U.B.U.        Umbrella campaign        ERS 3. Sales promotionSales discount for athletesPublic relationsSponsoring research and ~Donations(tennis clinic, injury prevention, Human rights)MemoJune 15th, 1994, before Keith buy Henry out.