Walmart
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Wal-Mart has proven to be a leader in the brick and mortar world. But onlineÐthey are 13th on the list of top e-commerce sites as stated by Maguire.
Walmart.com has been selling online since July of 1996. Walmart.com states along with applying many of the brick and mortar goals of: friendly service, high quality merchandise, everyday low prices they added “the best shopping experience on the internet.” Cynthia Lin, Wal-Mart spokesperson stated “We recognized that one of the greatest values is in integrating the online and offline channel.” This is implementing both environments to work together. You can upload your photos to have them printed and pick them up at your local store, or drop them off and have them uploaded to walmart.com to share with family. You can order replacement tires online and have them installed at the store. You can place a pharmacy order online to be picked up.
Gartner Research Director Geri Spieler states the internets “not where their customer base is.” Maguire also states in the article “As for the other reason that Walmart.com isnt an online leader, Spieler echoes a sentiment voice by many e-commerce analysts. In general, she says, the members of the retail segment are “technology laggards.” “Theyre not as techno savvy as their Web sites would have you believe.” Maguire points out that walmart.com lacks in customer personalization and would never be described as high tech when compared to Amazon.
Maguire said, “According Lin, the company mails 90 million copies of its ad circular every month – meaning its probably one of the most widely circulated publications in America.”