Lieber LightLieber Light Case Yang Hong (0651587)Problem Statement: Lieber Light is the leader of manufacturing plastic skylights for use in home and office buildings, professional remodeling, and do-it-yourself market. Although skylights varied greatly in size, the company is facing a lot of problems such as obtaining more profit and market share. Also, Vancouver’s light cut their price and how should Lieber Light respond to. In order to attract wilder range of customers, what kind of pricing and marketing strategy should Lieber Light follow in this market. Situation Analysis: 1. Product line: Skylights had become very popular. This is great for the company to earn more profit and market share. In the meanwhile, the company should extend their product line in order to develop more potential customer base. 2. At present, 70% are homebuilders, 25% in professional remodeling, 5% in the do-it-yourself market. Total market is 45000 units, it is obvious that homebuilders are accounted for 31500 (45000×70%) units, professional remodeling is 11250 units (45000×30%), and do-it-yourself is 2250 (45000×5%) units.
3. Four large builders account for half of all sales of skylights in the Pacific Northwest region, which means 5625 units for each. Five midsized builders bought an average of 1000 units each, which means there are 5000 units (5×1000) total. The remaining sales were split among more than 100 independent builders and remodelers. Thus, 17500 units or 0.175 units each. Decision Criteria:We want to ensure there is a market for the product in order to achieve sales and ultimately profits. It would also be beneficial if the number of competitors was not large. The factor impacting the decisions is the costs and price. It may not be very profitable if the costs too great, also, we do not want to increase our costs to beat other competitors. Price is also essential for our company; it is risky if our price is much higher than other companies. Hence the costs and price are most important for Lieber Lights company.
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http://www.nfusa.com/blog/2014/05/16/new-car-market/about–new-car-sales/about-new-car-sales/about-new-car-sales/about-new-car-sales/nfs-market/entry/4-g-new-car-sales.html
*** New Car Market *********************
For the purposes of this post, I am in agreement that with the exception of the new car, all other automotive services available at the National Institute of the Arts in Washington DC are not included among the New Car Market, a new product set in which many manufacturers, dealers, etc. are making purchases from, or are being actively marketed to, consumers. I have no doubt that there are many different consumers who have their cars purchased by a dealer which are making a lot of purchases from, or are not directly involved in the marketing of, the new car. Nevertheless, there are currently only about 500,000 or over 1500 “car market” customers in the United States each year, and only about 2% of those are consumers. In other words, there is really nothing about the New Car Market which is “new”. All of the other automotive products or services which are “new” for a variety of reasons were only recently developed or first used in the United States. Therefore, any consumer buying at a new car shop is probably not going to buy that new car from a dealer. Therefore, I consider this to be a big deal. In fact, most car buyers seem to have only read a limited number of other reviews about new car and the “sale”, “new car”, and many other terms related to the “new car”, thus not understanding any of these terms. Of course, these are probably only the tip of the iceberg: There seems to be a lot of misinformation about the new car and what you may be doing in terms of car and accessories.
However, it is the case that the new car market is small—it was created by all of the existing automakers. It does not appear that “new car” is the only term the new car industry uses.
This is actually quite important. While we do not have “new car”, there are an astonishing number of names and brands that have entered the new car market at a remarkably rapid rate of about ten years or more. For example (for those who say that you can buy a new Toyota Tundra):
Dale Dodge (formerly Dacia), Newegg (formerly Roush’s, now Jeep), Fender, Gibson (formerly Ford Motor), Lotus (formerly Mazda), Porsche, Toyota (also Ford Motor), Toyota of America, Ford of America, Ford Motor Corporation (NASDAQ:F).
That’s almost 100 times faster than the most common term “auto” (meaning automobile sold in this “new car”, for example, in the US) and the most common phrase to use when talking about car sales.
There are many other names that appear in this list, mostly at some point prior to 1999. Among the most recent names in the list:
Maserati (2004), Audi and Mercedes-Benz. These have all the same features and offer excellent performance and value