Levi Strauss Struggles with Creating Organizational Change
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Levi Strauss Struggles with Creating Organinsational ChangeLevi Strauss Struggles with Creating Organinsational Change
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Autor: Matshidiso • September 26, 2012 • Case Study • 4,387 Words (18 Pages) • 437 Views
TABLE OF CONTENTS
3.1.1
3.1.2
Poor communication between management and subordinates………10-11
3.1.3
3.2.1
3.2.2
3.2.3
3.3.1
Lack of strategic planning and direction from CEO
3.3.2
Struggle with creating and implementing change management………..15
EXECUTIVE SUMMARY
Levi Strauss is a well-known organization and they have enjoyed great successes in the last century, especial from the 1960s and the mid 1990s. The company was doing very well and they took their successes for granted.
Levi Strauss lack innovation and stuck to what they knew, which morphed into offering few product lines that were outdated. By not being up to date, Levi Strauss lost sales and profit when they failed to forecast on changing fashion trends. The company also failed to be responsive to the target market, “In 1993, kids started telling parents that the Levis jeans legs were to narrow” but Levis did not take this preferences into consideration.
New competitors for example Miller Outpost, Hilfiger and JNCO were more customer forecast. In response to these customer needs, Miller Outpost