Gap Analysis: Lester Electronics
Essay title: Gap Analysis: Lester Electronics
Running head: GAP ANALYSIS: LESTER ELECTRONICS
Gap Analysis: Lester Electronics
University of Phoenix
Gap Analysis: Lester Electronics
Lester Electronics Inc. (LEI) is a consumer and industrial electronics parts distributing company that markets its products to small local distributors throughout North, South, and Central America and Europe. The company also markets to small to medium-sized original equipment manufacturers and repair facilities. In 1978 LEI entered into an exclusive distribution contract with Shang-wa Electronics. This contract has worked favorably for both parties for quite some time, however, another company has shown interest in acquiring Shang-wa Electronics and such an acquisition would be detrimental for business at LEI. The Board of Directors at LEI, after considering many options, has decided to enter into a merger with Shang-wa. This merger could stand to be advantageous for LEI; however, the company must take many precautions and be confident in the success of their final decisions.
Situation Analysis
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