Foodpanda New Service
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New service developmentIdea Foodpanda catering serviceService (what)In this service foodpanda will provide facility which will include arranging quality cuisine for special occasions, parties and corporate events.Building partnerships with renowned caterers  Partnerships with restaurants to fulfill large food ordersShowing services of different caterers on website and mobile app those will then provide their services to consumers.Services Catering at Corporate ProgramBusiness MeetingBusiness ConferenceBusiness SeminarsEmployee FarewellEmployee Annual Day Catering at School/Collage ProgramCollage SeminarsConvocationYearly FarewellCatering at Outdoor Picnic/PartiesFarmhousesHutsSea Side Catering at Indoor PartiesMarriage AnniversaryGet-together Social ActivityBirthday PartyMarket Gap (why)To create a common platform between consumers and caterers Increasing trend of events and parties People often find difficult to arrange caterer for different occasions with foodpanda catering they can search caterers as per location and cuisines and can compare their services and menus online.It will also create a platform to customers to order from well-known restaurants those can serve large orders at picnics and parties.Target MarketOur target market would be:Broadly Internet and smart phone users.Upper-middle class, upper classStudent groups and bodies.Corporate clientsService USP“Sit Back and Enjoy Best Catering Services”Large number of options in single place where you can compare services and prices of different caterers and restaurantsHighly interactive user interface, you can also avail customized orders like you can select desert from of one caterer or restaurant and cuisine from another.Core CompetencyCore competency of foodpanda lies in wide network of restaurant and quality of service.Vast experience in handling online food delivery business.SWOT AnalysisStrengthsStrong Brand Image.Strong Financial Backup.Experienced management team.Large number of restaurant on board.Updated technological infrastructure.WeaknessesLimited marketing on social media.Caters to niche segment.High dependency on supplierOpportunitiesIncreasing internet penetration & number of smartphone users.Rapid technology development.Online catering market is untapped.Increasing trend of events & parties.ThreatsBarrier to entry is less for new entrants.Lack of Consumer trust on ecommerce.Marketing planMission1st Year GoalOur First Year Goal is to generate sales of around 15000 orders.In Second Year it is our target to achieve breakeven.3 Years GoalExpand in other major cities like Lahore and Islamabad.5 Years GoalBecoming top of the mind online catering service among target market.Marketing Strategy:LocationWe are currently launching this facility in biggest metropolitan city of Pakistan Karachi only.
Advertising and promotions:Promotion will be aimed at acquiring new customers and creating awareness about services.Social Media Promotion.Web Banners.Video ads on websites.Operational planningPartnerships with restaurants and caterers and own delivery system for those restaurants that don’t have their own delivery system.TechnologyNew field will be added to current website so the customer doesn’t get confused between two different sites.[pic 1][pic 2][pic 3][pic 4]Order placementFoodpanda will add catering service to its current website and app. customer interested in getting catering service will choose the option and select from caterers and restaurants and place order; Mentioning their location, order size, restaurant, or caterer then food panda will confirm order by calling customer.Customer can order their food at any time but their order will be forwarded to supplier after its operating hours. Their opening time will be mentioned on the website so customer can see it while ordering. Customers can visit and compare menus of different caterers and restaurants at any time.  Payment methodFor big orders customer will pay 30% amount in advance through debit or credit cards or bank transaction after getting initial amount foodpanda will pass the order to caterer or restaurant who himself will deliver the order and incase restaurant don’t have its own delivery service foodpanda will deliver the order. Customer will then pay rest of the amount and delivery charges.  Order processing[pic 5]Refunds In case customer wants its order cancelled they have to inform at least 4 hours before the delivery time. Their advance amount will be credited in their accounts after 30 minutes of cancellation.Quality controlFoodpanda will make sure their clients get best quality and quantity of food at reasonable price. On accurate time and for that food panda will make partnerships with only best caterers and restaurants only.MembershipsMembers who order frequently through foodpanda will get credit points that can be availed to save delivery charges and get discounts on meals and discount vouchers.