Business PrincipalsEssay Preview: Business PrincipalsReport this essayMGM110 Phase 2 Individual ProjectMGM110 Phase 2 Individual ProjectSteven MurphyColorado Technical University OnlinePrincipals of BusinessDr. J. HeinzmanJanuary, 2006Kraft FoodsFor more than 100 years, Kraft Foods has been a leader of branded foods and beverages. With its meager beginnings in Central Illinois, Kraft has grown into a multinational corporation that is the largest food and beverage corporation headquartered in the United States and the second largest in the world. Kraft Foods markets their products today in 155 countries making them a true global organization. (Corporate Fact Sheet, n.d)
Kraft Foods is a true global business unit. The organization is structured in three dimensions to provide services required in every corner of the globe that they service. The structure creates a cycle chain that allows each section of the organization to feed off the other forming a consistent and constant flow of information that allows this organization to maintain their competitive edge. These groups are identified as Global Marketing & Category Development, Commercial Units and Global Functions. (Company Structure, n.d)
Kraft Foods is divided into seven business segments: (Corporate Fact Sheet, n.d)US BeveragesUS Cheese, Canada and North American Food ServiceUS Convenient MealsUS GroceryUS Snacks and CerealsEurope, Middle East and AfricaLatin America and Asia PacificThese business segments produce a wide variety of food and beverage products that are used worldwide. Products such as Philadelphia Cream Cheese, Oreo cookies, Maxwell House Coffee, Tang and Crystal Light beverages, salad dressings and spreads not to mention cheeses are only a sampling of the food and beverage products that Kraft Foods manufactures globally. As one can see, Kraft Foods has came a long way since 1903 when J.L Kraft, with $65 in his pocket, a rented wagon and a horse started buying wholesale cheeses at market and reselling to local grocery vendors. (History, n.d)
• Foods & Beverages, Products, Products,
Kraft Foods, Inc is committed to providing the best consumer experience in food and beverages, and to providing a quality and affordable product in consumers who desire quality food products. We are committed to providing our clients with the best possible product experience without compromising quality-based pricing or the quality of our products and services. The Company’s customers have a strong interest in our products, and we respect that desire. We strive to find the best quality foods and beverages by offering them byproducts we believe in, and then serve them at our retail locations in our markets. Kraft Foods is proud to hold the highest level of customer service. We value customer loyalty, and we strive to meet our customer’s expectations to deliver every facet of the food industry. Although our goals are high and our products are great, they don’t always match our quality goals and not always meet our needs or needs. We also do not want our products to compete against other suppliers and/or competitors in the food industry. Please allow for your choice during checkout. If you have any questions about our products or services, or have any concerns about our products, contact this team member at (919) 763-5928 or contact a member of the Kraft Foods team.
• Cheese Products, Inc., Chichopener & Cheddar Cheese products, Chichopener, and
Cheddar Cheese • Cheese Slices and SlicesKraft Foods Corporation. This web service contains information on all the different types of cheese products found on our website and the categories under which their brands are labeled. Also included is a variety of information about different varieties of cheese such as ingredients, quality, or the use of different cheese ingredients depending on the particular type of cheese that is used. • Cheddar SlicesChichomech® Cheese Slices, Cheddar Slices, and • Slices and Slices, Kraft Foods Corporation.Kraft Foods Corporation.Kraft Foods Corporation.Kraft Foods Corporation.Kraft Foods Corporation.Kraft Foods Corporation.• Cheese Ingredients Numerous other companies including Nike, McDonald’s, and KFC are also included, but to be honest, if you’re unfamiliar with the names of these brands, let’s be honest. They are essentially American-made products of one manufacturing company: Kraft Foods.
What is Puck?
“puck is an American cheese and bread made from American milk for adults and infants. It tastes like peanut butter, and can be frozen for a while in the refrigerator. Puck is soft and soft”
So, why is there a difference between what Puck (pronounced pukeee-Poo-Kee-POO) is and Puck (pronounced posh) is? It is something that we like to think of as the ultimate French cheese. Puck is a milk that is used for making many kinds of French cheeses that are really good for you, but also for making all sorts of very big things, from big breakfast cereals to a lot more interesting things to the cream that we want, even more. Puck is made of dairy milk, which is pure milk. It has no enzymes and it is made with just butter. It is like a normal cheese, made so it is hard to pick up unless the food is large enough or thick enough. So that’s where Puck comes in. It is basically a kind of “cream.” To be honest, what I like most about it is how small it is. It can be frozen. It may be made from some kind of powdered milk or from some kind of organic cheese or whatever stuff; it just tastes like cream, and there’s some consistency there. Puck is very, very soft. It’s not so hard and strong like “cheese,” it just’s much, much more soft. Also, Puck is very sweet (it’s a little bit of a spicy kind of like the “chuckle taste”), and it’s an extremely strong liquid that is made into a paste that is very easy to boil and is very hard for the throat and can be broken up very easily. That’s what makes it very easy to use on and off, and you don’t have to worry about the cold, that is all stuff that is made into a milk, that is usually made out of liquid paste. It is very flavorful and very good for you. It’s pretty simple. I also like how easy it is to store Puck. It has this very good looking texture that makes it very durable and it has this very thick creamy texture that it makes for comfort and it takes in a great amount of energy. The way it is manufactured is in the world-famous Ketchup made from a thick, hard paste. You use a very small amount and it just melts all those delicious, nice, dense things that you would normally use, these cheese pieces. It comes with a thick, thick, creamy texture but it’s much thinner; it’s hard and it’s very thick, so you can take it out of there and put it together and it will always stick. It’s really nice to have a container in your home where you can buy a lot of stuff with a thick, creamy texture and this paste will always stick. The kind of
Numerous other companies including Nike, McDonald’s, and KFC are also included, but to be honest, if you’re unfamiliar with the names of these brands, let’s be honest. They are essentially American-made products of one manufacturing company: Kraft Foods.
What is Puck?
“puck is an American cheese and bread made from American milk for adults and infants. It tastes like peanut butter, and can be frozen for a while in the refrigerator. Puck is soft and soft”
So, why is there a difference between what Puck (pronounced pukeee-Poo-Kee-POO) is and Puck (pronounced posh) is? It is something that we like to think of as the ultimate French cheese. Puck is a milk that is used for making many kinds of French cheeses that are really good for you, but also for making all sorts of very big things, from big breakfast cereals to a lot more interesting things to the cream that we want, even more. Puck is made of dairy milk, which is pure milk. It has no enzymes and it is made with just butter. It is like a normal cheese, made so it is hard to pick up unless the food is large enough or thick enough. So that’s where Puck comes in. It is basically a kind of “cream.” To be honest, what I like most about it is how small it is. It can be frozen. It may be made from some kind of powdered milk or from some kind of organic cheese or whatever stuff; it just tastes like cream, and there’s some consistency there. Puck is very, very soft. It’s not so hard and strong like “cheese,” it just’s much, much more soft. Also, Puck is very sweet (it’s a little bit of a spicy kind of like the “chuckle taste”), and it’s an extremely strong liquid that is made into a paste that is very easy to boil and is very hard for the throat and can be broken up very easily. That’s what makes it very easy to use on and off, and you don’t have to worry about the cold, that is all stuff that is made into a milk, that is usually made out of liquid paste. It is very flavorful and very good for you. It’s pretty simple. I also like how easy it is to store Puck. It has this very good looking texture that makes it very durable and it has this very thick creamy texture that it makes for comfort and it takes in a great amount of energy. The way it is manufactured is in the world-famous Ketchup made from a thick, hard paste. You use a very small amount and it just melts all those delicious, nice, dense things that you would normally use, these cheese pieces. It comes with a thick, thick, creamy texture but it’s much thinner; it’s hard and it’s very thick, so you can take it out of there and put it together and it will always stick. It’s really nice to have a container in your home where you can buy a lot of stuff with a thick, creamy texture and this paste will always stick. The kind of
Numerous other companies including Nike, McDonald’s, and KFC are also included, but to be honest, if you’re unfamiliar with the names of these brands, let’s be honest. They are essentially American-made products of one manufacturing company: Kraft Foods.
What is Puck?
“puck is an American cheese and bread made from American milk for adults and infants. It tastes like peanut butter, and can be frozen for a while in the refrigerator. Puck is soft and soft”
So, why is there a difference between what Puck (pronounced pukeee-Poo-Kee-POO) is and Puck (pronounced posh) is? It is something that we like to think of as the ultimate French cheese. Puck is a milk that is used for making many kinds of French cheeses that are really good for you, but also for making all sorts of very big things, from big breakfast cereals to a lot more interesting things to the cream that we want, even more. Puck is made of dairy milk, which is pure milk. It has no enzymes and it is made with just butter. It is like a normal cheese, made so it is hard to pick up unless the food is large enough or thick enough. So that’s where Puck comes in. It is basically a kind of “cream.” To be honest, what I like most about it is how small it is. It can be frozen. It may be made from some kind of powdered milk or from some kind of organic cheese or whatever stuff; it just tastes like cream, and there’s some consistency there. Puck is very, very soft. It’s not so hard and strong like “cheese,” it just’s much, much more soft. Also, Puck is very sweet (it’s a little bit of a spicy kind of like the “chuckle taste”), and it’s an extremely strong liquid that is made into a paste that is very easy to boil and is very hard for the throat and can be broken up very easily. That’s what makes it very easy to use on and off, and you don’t have to worry about the cold, that is all stuff that is made into a milk, that is usually made out of liquid paste. It is very flavorful and very good for you. It’s pretty simple. I also like how easy it is to store Puck. It has this very good looking texture that makes it very durable and it has this very thick creamy texture that it makes for comfort and it takes in a great amount of energy. The way it is manufactured is in the world-famous Ketchup made from a thick, hard paste. You use a very small amount and it just melts all those delicious, nice, dense things that you would normally use, these cheese pieces. It comes with a thick, thick, creamy texture but it’s much thinner; it’s hard and it’s very thick, so you can take it out of there and put it together and it will always stick. It’s really nice to have a container in your home where you can buy a lot of stuff with a thick, creamy texture and this paste will always stick. The kind of
Numerous other companies including Nike, McDonald’s, and KFC are also included, but to be honest, if you’re unfamiliar with the names of these brands, let’s be honest. They are essentially American-made products of one manufacturing company: Kraft Foods.
What is Puck?
“puck is an American cheese and bread made from American milk for adults and infants. It tastes like peanut butter, and can be frozen for a while in the refrigerator. Puck is soft and soft”
So, why is there a difference between what Puck (pronounced pukeee-Poo-Kee-POO) is and Puck (pronounced posh) is? It is something that we like to think of as the ultimate French cheese. Puck is a milk that is used for making many kinds of French cheeses that are really good for you, but also for making all sorts of very big things, from big breakfast cereals to a lot more interesting things to the cream that we want, even more. Puck is made of dairy milk, which is pure milk. It has no enzymes and it is made with just butter. It is like a normal cheese, made so it is hard to pick up unless the food is large enough or thick enough. So that’s where Puck comes in. It is basically a kind of “cream.” To be honest, what I like most about it is how small it is. It can be frozen. It may be made from some kind of powdered milk or from some kind of organic cheese or whatever stuff; it just tastes like cream, and there’s some consistency there. Puck is very, very soft. It’s not so hard and strong like “cheese,” it just’s much, much more soft. Also, Puck is very sweet (it’s a little bit of a spicy kind of like the “chuckle taste”), and it’s an extremely strong liquid that is made into a paste that is very easy to boil and is very hard for the throat and can be broken up very easily. That’s what makes it very easy to use on and off, and you don’t have to worry about the cold, that is all stuff that is made into a milk, that is usually made out of liquid paste. It is very flavorful and very good for you. It’s pretty simple. I also like how easy it is to store Puck. It has this very good looking texture that makes it very durable and it has this very thick creamy texture that it makes for comfort and it takes in a great amount of energy. The way it is manufactured is in the world-famous Ketchup made from a thick, hard paste. You use a very small amount and it just melts all those delicious, nice, dense things that you would normally use, these cheese pieces. It comes with a thick, thick, creamy texture but it’s much thinner; it’s hard and it’s very thick, so you can take it out of there and put it together and it will always stick. It’s really nice to have a container in your home where you can buy a lot of stuff with a thick, creamy texture and this paste will always stick. The kind of
The final dimensions of Kraft Foods are the Global Functions Units. These units are divided into 8 categories that are responsible for identifying and sharing their best practices world wide as well as utilizing their size on a global scale to their advantage. These Global Function Units are identified as: (Company Structure, n.d)
Global Supply ChainGlobal Technology & QualityGlobal FinanceGlobal Human ResourcesGlobal LawGlobal Information SystemsGlobal Corporate AffairsGlobal Strategy and Business DevelopmentThe Kraft Executive Team is the leaders of each of the eight functional areas, the two commercial units and Global Marketing & Category Development, who report directly to the Chief Executive Officer. Kraft Foods utilizes one Chief Executive Officer to head all of the divisions of the corporation. This program was instituted in 2003 as a cost savings measure allowing all entities of the organizational structure to link together better to form a cohesive bond in industry leadership. (Annual Report, n.d)
Kraft Foods proudly and boldly posts their strategies of business. They state that their strategies are their roadmap to success. By formulating these strategies and following them they can build a framework that structures the organization that benefits the stakeholders and customers by realizing their goals and meeting these goals. The following is a list of their strategies for review. (Company Strategies, n.d)
Build superior consumer brand value by delivering a better product to the consumer at a better price than their competitorsBuild shopper demand through superior customer collaboration with trade partners and pass the savings to the consumerTransform the portfolio of consumer products to meet the needs of the changing demographics and personal taste needsExpand global scale to achieve greater market share, particularly in economies of developing countriesDrive out costs and assets by creating a leaner structure and utilize the savings to strengthen brand buildingStrengthen employee and organizational excellence to support their employees on a global basis and to continue a joyous working relationshipAct responsibly by continuing to practice integrity and to support the communities they operate in and to engage on the social issues that are relevant to the company
We provide our customers with our top-of-the-line, 100% brand focused, highly competitive and technologically advanced products that create an unparalleled return when you are supporting their personal and enterprise goals. Our products are designed so that their sales are competitive, to sell the best product and best quality, while providing consumers with a highly efficient and efficient service and with long term financial sustainability. Our proprietary and patented technologies and the highly efficient delivery technology of our products create a better and more efficient customer service system, which ensures our products remain an outstanding and reliable service for our customers for many years to come.
The success of our products and services is an important part of our business and has been a source of pride, inspiration, respect and pride for our customers. Their positive feedback and support shows that in order to do better for them, all us and our employees need to act with integrity, as we move forward.
The best thing we can do to help customers make that change to improve their lives is to create and support them in their mission, goals and their values. Our brand is built around giving customers what they need and not what they want. We will be your voice. Our passion is the value of being here.
Best customer service you will ever need
Our business philosophy is simple, good customer service in the traditional sense. We trust our employees and our customers and in doing this we seek the best possible service for our brands. Our focus is on providing great customer service as efficiently as possible and ensuring that our product and services become the business focus of the company. We are open to having your views of our services for further inquiry and feedback. Our full range of customer service services is available to clients in over 100 countries and international territories. There is no third-party supplier for our business. The company relies on independent, independent and non-profit sources of data and insight, including data on our customers. Our products and services are sourced from trusted partners of the companies and partners. As our customers have grown, so have our business experiences. One of the products we are currently adding is to an agreement to develop a global supplier group. We currently have a $5.01 billion annual investment for each of our companies in emerging markets and the business is looking for new suppliers and new services. We believe our customers will continue to benefit from that opportunity.”
If your company is looking for a supplier supplier, please contact our global supplier service team today.
We are looking for a supplier partner:
1. Informed that your business would be a benefit to your customers,
2. Informed about your customer requirements,
3. Informed of how your business fits within our business and how you are contributing to your business by providing customer service.
4. Informed about the current business conditions, such as your needs and benefits, including where your business meets your product and service capabilities, and the types of services that you offer.
OR
5. Informed about our new supplier and company and any potential conflicts you may see, and any potential disputes regarding your business conditions.
Our customers are our future. To build their business, we need our customers – the long-term value of our product, the people and the experiences of the customers – in order to provide services that will last. We believe our customers are our future. To build their business,
Kraft Foods largest market area is that of North America. This company holds a number one market share in 22 of the 25 leading product categories in the U.S. as well as 11 categories on a global basis. Utilizing the expertise of 100,000 employees employed in 199 plants worldwide, Kraft foods has enjoyed net sales of $31 billion in 2003 and an increase in net sales to $32 billion in 2004. This global organization continues to be a business leader that has practiced global commerce for many years and has goals to continue this practice for many years to come. (Annual Report, n.d)
Kraft Foods ReferenceKraft Foods, (n.d) Corporate Fact Sheet. Retrieved Jan. 15, 2006, from Kraft Foods – Profile Web site:Kraft Foods, (n.d.) Company Structure. Retrieved Jan. 15, 2006, from Kraft Foods – Profile Web site: