Essay About Khind Holdings Berhad And Customer Relationship Management

Marketing
In this report, the organization that we choose is Khind Holdings Berhad and Pensonic Holdings Berhad. Khind Holdings Berhad (Khind) and Pensonic Holdings Berhad (Pensonic) are manufacture electrical and electronic product. We will study the organization’s SWOT analysis, which is strength, weakness, opportunities and threats. The target market of Khind is the age from 30-55 while the Pensonic is focus the adult and the housewife. Khind and Pensonic will position their product to customers depending on transaction factors, packaging, availability, pricing and advertisement. We also research their 4Ps, value-added features and after sales services. Besides that, the customer relationship management is important for the each organisation to improve their profit. Accept the ‘Brick and Mortar’, the business channels that Khind and Pensonic haven is ‘Click and Mortar’ strategy. We will brief the successful in building and delivering customer value. The marketing issue that Khind and Pensonic occur are double taxation deduction on the expenses and difficult to do the decision. To solve the marketing issue, Khind will use the pros strategy and the Pensonic is understanding of making hard decisions. Table of contentNOTITLEPAGE1.0Introduction & Objective1-22.0Comparison of both company in terms of:2.1 SWOT Analysis2.2 Target Market2.3 Positioning Strategy2.4 4Ps used to market their organization2.5 The Benefits of Their Product2.6 The Value-added features of the products on sales2.7 After sales services provided by the organizations to their customers2.8 Analyse Customer Relationship Management (CRM) exercised by each organization2.9 Other Business Channel 3-678-910-1112-1314-1718-1920-21223.0Comparison of successful in Building and delivering customer value234.0Marketing Issues faced & Suggestion salution245.0Conclusion256.0References26-277.0Appendix 28     1.0 Introduction