Juice Guys – Quality Juice Evolution Solution
Juice Guys
Mission: To find a “Quality Juice Evolution Solution” for Juice Guys retail concept tailored for residential neighborhood in Bostons charming Beacon Hill area.
Critical Success Factors:
Create a theme and concept that allows (the store) to sell a variety of products, including staple items that never will go out of style
Create a strong brand image
Create a catchy store design
Create a concept that can travel by constantly challenging its fit
Perform proper area market research
Create a “sense of connectedness to others”
The Interview Guide (Strengths & Weaknesses):
Strengths:
Questions allow the respondent to imagine themselves in the store
Questions ask respondent to use all of their senses
Questions allow for interpretation of the respondents usual usage patterns and purpose for visiting store
Questions allow for interpretation of the respondents values
Weaknesses:
Format asks respondent to envision a store that already exists thus drawing from their previous experiences in a similar type of store
The respondent is answering the questions based on their idea of what a store titled “juice guys” is
The structured design of the questions allows for little creativity outside of the questions
Interview