Jollibee Foods Corporation Analysis
Case Study about
Submitted by:
Ablaza, Mathew Jowen
Ditablan, Patricia Angelique
Garilva, Girlie
Hernandez, Jovic Anne
Sy, Milea Chim
The company that has been chosen for this case study is Jollibee Foods Corporation. Tony Tan Caktiong is the president of Jollibee Foods Corporation. Jollibee began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept and now it becomes one of the fast-food major from the Philippines. The Jollibee mascot was inspired by local and foreign childrens books. Lumba created the product names “Yumburger” and “ChickenJoy Jollibee became the first food service company to be listed in the Philippine Stock Exchange.

The business strategy of Tony Tan Caktiong in his own words is: “Ordinary people with extraordinary achievement”. Jollibee enjoyed so much success that it got to its head and it started making all sorts of problems. “.

Mission and Vision Jollibee Foods Corporation
Success story of Jollibee in the Philippines.
Franchise Jollibee
The issue of Jollibee earthworm patties
The issue Jollibee beating McDonalds
Customer Focus
Respect for the Individual
Spirit of Family and Fun
Humility to Listen and Learn
Honesty and Integrity
To serve great tasting food, bringing the joy of eating to everyone.
We are the best tasting QSR..
The most endearing brand
that has ever been…

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Jollibee Foods Corporation And President Of Jollibee Foods Corporation. (April 3, 2021). Retrieved from