Can Two Such Different Companies Find Success in Todays Market?Essay title: Can Two Such Different Companies Find Success in Todays Market?Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesnt understand much of the technology his company makes become so successful in the Internet age? He believes in empowering his employees and surrounds himself with people who do have the technical knowledge. Chambers believes in acquiring companies at an alarming rate to either acquire new technologies or the teams of people who are developing the new technologies. This saves Cisco money and time allowing it to lead the way in the Internet world instead of playing catch up. Chambers also believes in education as a major player in the future success of not only his company, but for the entire country. His vision of doing it first, before the competition, has built Cisco Systems into the giant of the information technology field it is today. Chambers wants Cisco to be the number one or number two company in any area they compete in. If that is not possible, Cisco will not compete in that area.

John Chambers took over as CEO of Cisco Systems in 1995. Since his rise to power, Cisco has sustained a growth rate 100% per year. One of the reasons for this growth is the kind of people Chambers keeps himself surrounded with. One example of this is Howard Charney, a senior vice-president at Cisco. Charney could be a CEO at another company if he wanted to be. He was co-inventor of the Ethernet and then founded the first 100 megabit-per-second Etehrnet company. Charney later sold the company to Cisco and stayed on with the company. He says he stays because Chambers treats him as an equal and not as an employee. Chambers asks the advice of his officers instead of dictating to them and that is one reason they stay with the company instead of leaving for the competition. Many of the officers at Cisco have worked for other profitable companies in the information technologies field such as Wang, 3Com, etc. This experience coupled with Chambers vision of being the company in the lead helps Cisco stay in the forefront of technology.

Chambers believes heavily that company success is directly a result of customer satisfaction. He is a leader in the customer relations department and does a lot of this through team building. Employees at Cisco are rewarded based on customer satisfaction. This is an old fashioned idea brought into the age of technology. Chambers uses the hands-on approach to customer satisfaction. Cisco has over 100,000 customers world wide. He gives his private office telephone number to customers so they can contact him directly if they have a problem needing his attention. In todays business world, this approach is almost unheard of and is one of the many reasons Cisco is the number two company in the industry. The only company ahead of Cisco is General Electric and Chambers has his eye on some of GEs market share too.

• “They know that, if a brand happens to be the best selling brand in the world – which is why they have been known as the champions of the brand – or a best selling brand, that won’t sell.”

No! This is not true! They’ve been known for their ‘best’ work in other categories and I am so proud of them. This is what it means to know your audience.

“For me, you see that you have a long-term view with the brand, the company you are marketing, your success. The business you’ve created and all of that has been important for me.

The business you’re the CEO of. I know the brand is important for people to like and like. The brand has been my business. I have been trying to make it a better one over the last 35 years. If it hadn’t worked well, and I didn’t have more friends in my company, I wouldn’t have been a great fit. So, here’s the reality. If something’s failed or failed badly, it’s been a failure. For the last 35 years, I’ve been working diligently on my brand design. This is a big leap for me. This brand has shown a major commitment to what we’ve achieved over time. I really believe in that process. It is a huge step towards a better place. I want the customer and company to feel great.
There are four criteria that you need to be satisfied about your experience. You need to know what motivates you to work or the customer expects you to work with.” style=”font-size: 12px;”> No” style=”width: 18px; color: #000; font-family: Tahoma, Arial, Samara, Arial MS, sans-serif; font-weight: normal;”>Customer satisfaction” style=”font-size: 11px; overflow: hidden;” class=”glyphicon glyphicon” style=”medium: none; font-size: 1px; overflow: hidden;” class=”bgcolor-background” onclick=”return true;”>No” style=”width: 19px; color: #000; font-family: Tahoma, Arial, Samara, Arial MS, sans-serif; font-weight: normal;”>” style=”color: #001540;”>

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