Management and Strategy
In the Missions statement examples indicated there are very powerful statements used by the different organizations. Below are some of the strengths and weaknesses that I observed:
Johnson & Johnson:
Strength:
J&J speaks to every entity of an organization and believes in being a corporate citizen as well. Their credo is strong
The credo is a means of unifying management and assists in achieving the organizations objectives
Provides values and a common set of goals
The credo is a reminder of corporate citizenship, responsibility to their employees, shareholders, and customers
Weakness:
The length of the mission seems to be very long and it can be difficult for someone to attempt to regurgitate it back
Missouri Botanical Garden:
Strength:
The goals are expressed
There is a purpose explained
Weakness
The mission does not speak to corporate responsibility
There is no link between the organization and how they intend to use the mission as a vehicle to guidance for reaching their goals and objectives
GE: (In Lieu of a Mission Statement)
The letter speaks to where the organization wants to go
Talks about cash generation and low cost
How to increase organic revenue growth
Developing a generation of growth leaders
A commitment to investors
Speaks to being a “WE” company not a “ME” company
Talks about their strategic approach, customer relationships, and long-term thinking
A positioning a strength
Talks initiatives driving performance and competitive aspect of the organization
Speaks to solving problems (customer, society, and itself)
Weakness:
There is not a specific mission statement, employee would have to read the letter to stakeholder
The mission statement (letter to stakeholder) lacks flexibility
Due their not being a mission statement, the letter can change from year to year which may not send a clear