Unibet Financial Analysis
Contents1. Introduction 12. Unibet’s Markets 13. Financial Analysis 3 3.1 Profitability 33.2 Liquidity 33.3 Market Prospect 43.4 Efficiency 43.5 Key Accounting Policy 53.6 Financial Risks 53.7 Scalability 54. Non-Financial analysis 64.1 Customers 64.2 Shareholders 65. Conclusion 76. Appendix 8
IntroductionUnibet Group Plc is one of the biggest online gambling companies in the European market offering variety products such as sports betting, casino & games, poker, Bingo and other games with over 9.2 million customers worldwide. The head office is located in Malta. The group had operated in over 100 countries worldwide. Investigating financial analysis of a group allows a board of executives to understand generally of the group performance with selected ratios provide details on each section.Unibet’s marketsThe group had segments in four main regions: Nordic, Western Europe, the joint Central, Eastern & Southern Europe (CES) and the Rest of the world which includes Australia. All the regions experienced growth in 2013 especially in Nordic and Western EuropeNordic: Nordic is the most profitable region for the group, the profit increased from 105.3 million in 2012 to 125 million in 2013, which was 19.2 per cent. Unibet got a five-years licensing after the re-regulation in 2012. This re-regulation has opened the group to advertise Unibet brand in TV and sponsorship sports footballs. Western Europe: Unibet has expanded in all Western Europe countries, the profit increased 21.52 per cent from 2012 to 2013. The main significant is in Belgium market which offering casino, poker, pre-game sport and live betting. The group is also focusing in UK market where the re-regulation predicts to happen in 2014 and targets to become one of the top five in UK market.Central, Eastern & Southern Europe: The profit in this region has risen from 18.5 million to 21.8 million between 2012 and 2013 which was 18 per cent change. This area is highly competitive market, and the group has a small market share. The group operates full product on both desktop and mobile in Estonia, whilst tax rates in Italy is supportive to business profit.