Problem Solution_intersect Investments
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Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS
University of Phoenix
MBA520: Transformational Leadership
Patricia Neu
June 4, 2007
Problem Solution: Intersect Investments
Since September 11, 2001, Intersect Investment has struggled as many other financial firms have in a climate that has been chaotic and inconsistent. Many investment firms are combating this challenge by changing the services offered or expanding them to attract more customers. Intersects chief executive officer Frank Jeffers recognized that his company would have to change the way it conducts business if it is going to regain its footings competitively and secure a place in the future of the financial services industry. This paper serves to outline the overall strategy put in place by Intersect to ensure that the best possible solutions are implemented. It summarizes the specific organizational issues and opportunities that exist at Intersect as well as a synopsis of the various shareholders and their interests. Included is an outline of Intersects vision after identifying its organizational problems and resolving all conflicts and ethical concerns between various groups. An analysis of each of those alternative solutions considered and its risks is also provided. Finally, this paper describes Intersects plans to progress the company toward its vision by detailing the optimal solution chosen, outlining the implementation plan and evaluating the results.
Situation Analysis
Changing the vision/strategy presents some very interesting challenges. To deal with these challenges, Jeffers has to make some tough decisions. He has already replaced the Executive Vice-President (EVP) of Marketing and Sales who was not supportive of the new vision. A new EVP is expected to improve Intersects brand image and build the customer relationship stronger. Both of these improvements should generate a positive impact with Wall Street analysts by building a stronger loyalty base.
Jeffers and the leadership team must stay focused on the end-goals and develop a process of key actions to ensure they achieve the target. The group must recognize its critical issues, identify various alternatives for possible solution, assess the potential risks/consequences of each alternative and finally, select the best alternative for addressing the situation. The process should also include an evaluation of the companys strengths, weaknesses, opportunities and threats to ensure that all critical problems have been addressed in the problem study.
Issue and Opportunity Identification
Intersect Investment has been successful in the past, ranking number three in the financial industry until recent years. The good news for Intersect is that the company has not been slandered in the financial sections for “trust issues” as other companies have. The bad news is that the company does not yet have the reputation as being a “trusted advisor” to its customers. Confidence in this organizations ability to survive on Wall Street is waning and there is some question as to the companys ability to rebound.
A number of issues are identified. From a business perspective, Intersect notes a decline in customer base, lacking confidence from Intersects customers, decrease in company profitability and a drop in status amongst industry leaders from its number three position. Internally, there is a heightened concern and lacking confidence from the companys employee-base about the new direction the company is going and its ability to succeed. Turnover rates are very high compared to historical trends at Intersect. There is also discord from the senior management group, many of whom have not bought into the companys new vision. This adds further to the issues at hand since the new EVP Angelo only has 12 months to develop a customer-relation program. Angelo must quickly familiarize herself with the companys culture, its strengths and weaknesses, its core customer base and the companys product offering if she is going to build a successful customer intimacy program to meet Intersects needs.
A number of opportunities for consideration are available for consideration by Intersect. The company has identified an opportunity to expand its current product/service offerings to meet the needs of new and existing customers. By developing a brand image to communicate that Intersect cares about its customers and the relationship between them, the company can expect to build its existing customer base through customer loyalty. An improved brand image and service level will also generate higher customer satisfaction ratings. All these results will help the company regain its position as a leader in the financial services industry.
Internally, improved market performance will help in generating a higher level of employee satisfaction because employees will feel more secure in the work environment and see the growth opportunities that exist with the companys growth. This heightened confidence level will also be a key factor in reducing turnover rates to where they once were.
Stakeholder Perspectives/Ethical Dilemmas
“More than ever, companies in the United States and elsewhere are coming under scrutiny for their Corporate Social Responsibility (CSR) practices. Shareholders, job applicants, current employees, and suppliers are increasingly deciding whether to associate with an organization based on how well it applies virtuous values” (McShane & Von Glinow, 2004, p. 17). This is a critical concern for the Intersect Investment leadership team as it looks to move in a direction that is different from its past practices and the reputation it has built on those practices. Intersects leadership group must consider the viewpoints of each of its stakeholders and how the direction ultimately determined will impact each of these groups. A change in the relationship of any of these groups could potentially be detrimental to the companys long-term objectives if not acknowledged and communicated properly. There are several stakeholder groups to consider:
Intersect Investments Senior Management Group: If this group does not turn the business around, they could be turned out themselves. The entire group must be together in supporting the vision defined by Jeffers if the company is to meet its objectives in rolling