International Marketing
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[pic 1]Assignment Cover SheetQualificationModule Number and TitleHND in Business ManagementBHND5201 International BusinessStudent Name & No.Assessor Dushmanthi RatnyakeHand out dateSubmission Date30/08/2016Assessment typeWritten ReportDuration/Length ofAssessment Type6000 WordsWeighting of Assessment100%Learner declarationI, …………………………………………, certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Marks AwardedFirst assessor IV marks Agreed gradeSignature of the assessorDateFEEDBACK FORMINTERNATIONAL COLLEGE OF BUSINESS & TECHNOLOGYProgramHND in Business ManagementNo of Attempt1st Attempt(Original Submission)✓2nd Attempt(Re-submission)Unit NoBHND5201UnitInternational BusinessAssessment type & (Weight)Individual Coursework(1000%)Student NameAssessors’ Name & Sig.Date of EvaluationTask NoTaskAssessors’ Feedback1Discuss the significance of doing international trade to this organization2Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into3Decide and clearly justify the mode of entry to the country you select in task 03 4Explain your international strategy along with the intended marketing mix for the new market5Briefly describe possible international accounting and human resource management issues you might face in the new country
*Please note that the final result of an assessment is subject to Exam Board review. Above is a constructive feedback only. International Business Report (6000 Words)Select a real world locally based business organization of your choice. Assume you are the newly appointed manager responsible for overseas expansion of this organization. You are required to produce a business report underlying the organization’s plan to international expansion. During the allocated classroom sessions and/or self-directed learning hours, complete following activities. Task 01 – Environment Analysis & Country SelectionLearning outcomes coveredLO 01: Understand the purpose of international businessLO 02: Be able to assess the impact of different national environments on international businessLO: 04 Be able to assess the impact of political risk on international businessDiscuss the significance of doing international trade to this organization – (10 Marks)Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into – (30 Marks) Decide and clearly justify the mode of entry to the country you select in task 03 – (10 Marks)Task 02 – International Strategy & Political RiskLearning outcomes coveredLO: 03 Understand international business strategyExplain your international strategy along with the intended marketing mix for the new market – (30 Marks)Briefly describe possible international accounting and human resource management issues you might face in the new country – (20 Marks)This submission will be assessed as followsTotal marks AllocatedMarks obtained by the student for the answer providedDiscuss the significance of doing international trade to this organization10Considering the organization’s internationalization objectives, carryout a country evaluation for 2 countries which you deemed fit for this organization to expand into30Decide and clearly justify the mode of entry to the country you select in task 03 10Explain your international strategy along with the intended marketing mix for the new market30Briefly describe possible international accounting and human resource management issues you might face in the new country20Total Marks100Assessment CriteriaCriteria #Excellent answerVery Good AnswerAverage answerPoor answerVery poor answerQ 1. 10-9An answer which demonstrates an excellent understanding of the significance of international trade. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Arguments are supported with facts & examples, critical and look from different perspectives such as market opportunities, resource opportunities and Referencing is well placed & report format is maintained.8-7An answer which demonstrates a good understanding of the significance of international trade. Arguments occasionally supported with facts & examples, critical and highlight the importance from different perspectives such as market opportunities, resource opportunities. There may be irregularities in referencing & report format. 6-5An answer which demonstrates an average understanding of the significance of international trade. Arguments not supported with facts & examples, largely descriptive. Less/no examples. Referencing may not be provided and minor errors in the report format.4-3An answer which demonstrates a poor understanding of the significance of international trade. Vaguely mentioned the advantages and disadvantages. No examples. Referencing may not be provided and major errors in the report format.2-0An answer which demonstrates a very poor understanding of the significance of international trade. Significant errors may be present. Vaguely provided a list of advantages. Answer may not be aligned with the question. No referencing and very poor report formatQ 2 30 – 25An answer which demonstrates an excellent understanding of the question. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Clearly mentioned the organization international objectives (resource seeking, market seeking etc). Appropriate selection of countries, provide fair justification. Address following areas in country evaluation Scanning vs Detailed examinationsCountry opportunitiesCountry RiskData collection and analysisCivil strife, revolution and wars disrupting foreign markets.Domestication, Confiscation & ExpropriationPolitical & social activistsViolence & TerrorismCybercrimesUse a Country comparison grid to evaluate the best country. Referencing is well placed & report format is maintained.24- 19An answer which demonstrates a good understanding of the question. Mentioned the organization international objectives which may not be realistic. Appropriate selection of countries, but not justified. Address some of the following areas in country evaluation Scanning vs Detailed examinationsCountry opportunitiesCountry RiskData collection and analysisCivil strife, revolution and wars disrupting foreign markets.Domestication, Confiscation & ExpropriationPolitical & social activistsViolence & TerrorismCybercrimesThere may be irregularities in referencing & report format.18 – 13An answer which demonstrates an average understanding of the question. Mentioned the organization international objectives which may not be realistic. Countries are selected vaguely. Address only few of the following areas in country evaluation Scanning vs Detailed examinationsCountry opportunitiesCountry RiskData collection and analysisCivil strife, revolution and wars disrupting foreign markets.Domestication, Confiscation & ExpropriationPolitical & social activistsViolence & TerrorismCybercrimesReferencing may not be provided and minor errors in the report format.12 – 7An answer which demonstrates a poor understanding of the question. Failed to provide the organizational goal and subsequent countries are not selected accordingly. Comparison is vague. Does not address following areas in country evaluation Scanning vs Detailed examinationsCountry opportunitiesCountry RiskData collection and analysisCivil strife, revolution and wars disrupting foreign markets.Domestication, Confiscation & ExpropriationPolitical & social activistsViolence & TerrorismCybercrimesReferencing may not be provided and major errors in the report format.6 – 0An answer which demonstrates a very poor understanding of the question. Significant errors may be present. No clear objectives. Countries are listed. Evaluation may be poor or no evaluation. No referencing and very poor report formatQ 310 – 9An answer which demonstrates an excellent understanding of the question. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Arguments are critical, justification is linked with the summary of previous analysis in the question 02. Future benefit from the selected country is also highlighted. Referencing is well placed & report format is maintained.8 – 7An answer which demonstrates a good understanding of the question. Arguments are fairly critical, justification is rational. Summary of country evaluation in Q2 is provided. There may be irregularities in referencing & report format.6 – 5An answer which demonstrates an average understanding of the question. Justification of the selected country is simple. No future benefit is highlighted. Selection is not linked with the summary of Q2Referencing may not be provided and minor errors in the report format.4 – 3Selection of the country is simply given. No proper justification linking the country evaluation in Q2 is provided. Referencing may not be provided and major errors in the report format.2 – 0Answer is not linked to previous question Q2/ or the selected country is not evaluated in the previous question. Significant errors may be present. No justification is given. No referencing and very poor report formatQ430-25An answer which demonstrates an excellent understanding of the international strategy and global marketing mix. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Very practical, and rationally developed. Following areas have been clearly described.Standardization Vs Adaptation issueInternational/multidomestic/global/transnational strategyProductPlacePricePromotionIn case of a service additional elements of marketing mix has been described. Each element is given careful attention to align with the selected country environment and to achieve the organizational goal. Referencing is well placed & report format is maintained.24-19An answer which demonstrates a good understanding of the global marketing mix. Fairly practical, and rationally developed. Following areas have been described.Standardization Vs Adaptation issueInternational/multidomestic/global/transnational strategyProductPlacePricePromotionIn case of a service additional elements of marketing mix has been described. Each element is given a considerable attention to align with the selected country environment and to achieve the organizational goal. There may be some inconsistencies. There may be irregularities in referencing & report format.18-13An answer which demonstrates an average understanding of the global marketing mix. Following areas have been addressed.Standardization Vs Adaptation issueInternational/multidomestic/global/transnational strategyProductPlacePricePromotionIn case of a service additional elements of marketing mix may not have been addressed. Each element may not align with the selected country environment and the organizational goal. Referencing may not be provided and minor errors in the report format.12-7An answer which demonstrates a poor understanding of the global marketing mix. Following areas have been vaguely addressed.Standardization Vs Adaptation issueInternational/multidomestic/global/transnational strategyProductPlacePricePromotionIn case of a service additional elements of marketing mix may not have been addressed. Each element does not align with the selected country environment and the organizational goal. Referencing may not be provided and major errors in the report format.6-0An answer which demonstrates a very poor understanding of the global marketing mix. Significant errors may be present. Following areas have been not/poorly addressed.Standardization Vs Adaptation issueInternational/multidomestic/global/transnational strategyProductPlacePricePromotionIn case of a service additional elements of marketing mix is not addressed. Each element of the marketing mix is not consistent and not rational. No referencing and very poor report formatQ520-17An answer which demonstrates an excellent understanding of the issues related to international accounting and HRM. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. Very practical, and rational. Carefully considered the nature of the selected organization and the country selected and provide relevant issues to both. Also use range of examples from the real world. Referencing is well placed & report format is maintained.16-13An answer which demonstrates a good understanding of the issues related to international accounting and HRM. Consider the nature of the selected organization and the country selected and provide relevant issues to both. There may be irregularities in referencing & report format.12-9An answer which demonstrates an average understanding of the issues related to international accounting and HRM. Issues may not be related to company or the country. But provide some examples from the world. Referencing may not be provided and minor errors in the report format.8-5An answer which demonstrates a poor understanding of the issues related to international accounting and HRM. Issues are generally described and not related to the company or the industry. No specific examples are provided. Referencing may not be provided and major errors in the report format.4-0An answer which demonstrates a very poor understanding of the issues related to international accounting and HRM. Significant errors may be present. General list of issues provided. Not specific to the company or the country. No referencing and very poor report formatSubmission Guidelines Submission format : ReportPaper Size : A4Words : 6000 words Printing Margins : LHS; RHS: 1 Inch Binding Margin : ½ Inch Header and Footer : 1 InchBasic Font Size : 12Line Spacing : 1.5Font Style : Times New RomanReferencing should be done strictly using Harvard Referencing style Acknowledgement. First of all I pay my gratitude towards Miss.Dushmanthi Rathnayake, who guided me in every single step in the assignment. Secondly I take this opportunity to express my gratitude towards my parents for encouraging me throughout this assignment.Next I would like to thank all my batch mates. Finally I would like to thank all the ones who supported me, encouraged me at least by verbally to do this assignment.