Krispe Kreme Case Study
Table of ContentsExecutive Summary Introduction Five Forces Analysis Bargaining Power of Supplier Bargaining Power of Buyer Threat of substitute products Threat of new entrants Industry Competitor SWOT Analysis Strengths Weaknesses Opportunities Threats Information Systems Strategy Triangle analysis Business Strategy Information System Strategy Organizational Strategy Propose business and IS strategies
Business strategies IS strategies Organizational strategies Change Management Conclusion Reference Appendix Group Members Contribution Executive SummaryBased on the case study and analysis, we found that Krispy Kreme Doughnut currently has a numbers of problems which is international franchise store sales are not good, international franchise store cover area is not wide enough, franchise store not purchasing from KKD supply chain, and international issues. These international issues are the donut flavour do not match with international customer and some country culture makes drive through service failed.In the Porter Five Forces of KKD, we found that they have low threat in new entrant, low bargaining power of supplier, high bargaining power of buyer, high threat of substitute product, and three competitors which is Dunkin’ Doughnut, Starbuck, and Tim Horton. For KKD’s SWOT analysis, we found that their strength is always serving hot donut to the customer. Their weakness is most of the KKD international store has closed down. The opportunity is adding more stores in current target markets to make it convenient for all metropolitan area residents. The threat is their competitor which is Dunkin’ Donut has focus on premium coffee and it has headed the market.