International Business Group Project Report on Kathmandu Holdings International Strategic Plan – Essay – Katrina Xu
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International Business Group Project Report on Kathmandu Holdings International Strategic Plan
[pic 1]INTERNATIONAL BUSINESSGROUP PROJECT REPORT ON KATHMANDU HOLDINGSINTERNATIONAL STRATEGIC PLAN[pic 2]Team Members:VISHAL KHANNAPARNEET VASUDEVNICOLA SEQUEIRAMANPREET SINGHKAWISH DAVESubmitted to: LYDIA HARELLTABLE OF CONTENTSI. EXECUTIVE SUMMARY II. DESCRIPTION OF ORGANISATION III. DESCRIPTION AND ANALYSIS OF ORGANISATIONAL ENVIRONMENTS PESTLE ANALYSIS Conclusion of pestle analysis VRIN IV. VISION V. MISSION VI. VALUES Kathmandu’s main purpose is to inspire and nurture adventure in everyone. Kathmandu’s Values: VII. GOALS AND OBJECTIVES VIII. STRATEGIC OPTIONS IX. JUSTIFICATION OF PREFERRED STRATEGY A. ACCEPTABILITY: B. FEASIBILITY: C. SUITABILITY: X. IMPLEMENTATION Balanced Score Card XI. REFERENCE LIST EXECUTIVE SUMMARYThe main aim of this report is to diversify Kathmandu in India by implementing an international business strategy, which is a Greenfield venture after analyzing the macro and micro environment of the country.
Kathmandu has a large chain of retail stores dealing in clothing and equipment related with travel and adventure with more than 155+ stores , it has wide distribution network throughout and is listed under NZ AND AUS stock exchange since 2009.As a strategy we decided to move Kathmandu to India for their operations and it has its strong command over its products which might be profitable to enter the emerging market like Northern western and eastern India despite of certain factors like weather conditions, inflation rates , government policies for foreign entrants and taxes which might be challenging for Kathmandu at initial stages but due its leadership in unique product for adventure and travel they have huge opportunity to explore different dimension of new market. On , the other hand Kathmandu is the international brand and public holds its 51 % share so it will enter new market as an wholly owned operations and subsidiaries .Kathmandu has the capability to attract investors from foreign markets apart from NZ ,AUS AND UK as it might get listed under national stock exchange in its future endeavors. This would be a stepping stone for Kathmandu after analyzing of different factors such as competitors and existing rivalry discussed below. Being committed to sustainability and having been a responsible organization which creates value in the market through social initiatives by reducing emissions, using more of paper bags and tied up with various foundation who are committed for the same will create a extra ordinary image for entering a new market as a subsidiary. Feedback and responses from the people, organization will open up new possibilities to venture with new brands, open its subsidiary, getting funding and further expansions networking.
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(2015, 09). International Business Group Project Report on Kathmandu Holdings International Strategic Plan. EssaysForStudent.com. Retrieved 09, 2015, from
“International Business Group Project Report on Kathmandu Holdings International Strategic Plan” EssaysForStudent.com. 09 2015. 2015. 09 2015 < "International Business Group Project Report on Kathmandu Holdings International Strategic Plan." EssaysForStudent.com. EssaysForStudent.com, 09 2015. Web. 09 2015. < "International Business Group Project Report on Kathmandu Holdings International Strategic Plan." EssaysForStudent.com. 09, 2015. Accessed 09, 2015. Essay Preview By: Katrina Xu Submitted: September 27, 2015 Essay Length: 7,077 Words / 29 Pages Paper type: Essay Views: 583 Report this essay Tweet Related Essays International Business Negotiations 1 Introduction As an exchange student in business study’s I chose to follow the course International Business Negotiations. It sounded like an interesting subject, because 1,586 Words | 7 Pages International Business Why ethics matters As pursued in this book, ethics deals with the identification, assessment and selection of values to be used as standards for judgment 553 Words | 3 Pages International Business Slovenia Report Introduction / Abstract to Report: For this piece of coursework we will be acting as Partners for a leading Management Consultancy based in London. 4,538 Words | 19 Pages International Business Project: The Czech Republic International Business Project: The Czech Republic International Business Project: The Czech Republic Introduction The Czech Republic is a small, landlocked country located in Central Europe, 453 Words | 2 Pages Similar Topics International Business International Business Etiquette Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter