The Influence of Media on SportEssay Preview: The Influence of Media on SportReport this essayInfluences of Mass Media in SportWhen communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society and it functions as a medium of exchange of information across the globe. “Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people.”(Frederick 18). In order for mass media to exist, there must be an audience. Todays society is very selective; each receiver reacts differently through his or her own experience and orientation. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in todays societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong. The audience is the one who decides what information is important and this decides what groups of mass media get the most airtime. If your story isnt important to the audience then your media is taking up space, so therefor you either have to produce what the audience wants or you will not be able to survive in the competitive world of mass media. Money also puts constraints on what an individual gets to know. If a person cant afford to buy a television that that is restricting them on the knowledge that they are able to consume. Also, companies run on budget plans, and if there is know money in the budget, they are unable to provide information to a society. For every story that is produced, or every television commercial aired that could have been may more, to follow. But with limited money in the budget plans, an audiences view also becomes very limited. Time is also another constraint because is doesnt make a difference on the amount of media there is, there will only be twenty four hours in each day and not all a persons time can be devoted to the effects of mass media. “All media within each other create noise, but with all the conflicting views, within lies a pattern, that shows some element of truth.” (Frederick 10).
The purpose of this paper is to state how mass media influences sport. The point that is being made in this paper is to show how mass media influences society, and how it influences sports within a society. To show how sport influences society, the game of basketball will be used.
Mass media is a reflection of society. “Mass media are essential agents of social change, and the specific kind of social change they are expected to help accomplish in the transition to new customs and practices, and in some cases, to different social relationships.” (Dseuza ). As a result of all these alterations a significannot
change in an individuals attitudes, beliefs, skills and social norms may result. Before the existence of radio, mass media was barely breathing but with all the developments in technology mass media is continually progressing, in many different directions. Different individuals are selective in the way that they let mass media influence their lives. For example, if a person decides to read a book they are getting to determine what aspects of the mass media they consume. “Books are the most individual of mass media.” (Frederick 156). But when a person watches television it is not as personal as reading a book, television is built into society. ” Televisions commercial and entertainment emphasis both reflect and affect the hedonistic and acquisitive nature of contemporary America.” (Frederick 264).
Mass media has many positive effects on many people. In countries such as India, mass media had made a tremendous change. People in rural communities are now able to communicate back and forth. Children of this country are now able to obtain and expand on their education, there are continuous improvements in their health care system and even modern agricultural techniques are being developed. Not everybody agrees that mass media has had a positive effect, some believe that it has damaged societies beyond repair. Since mass media has such an overwhelming influence on society, it may end up shaping the way and individual thinks. A good example of this is through advertising. “It is advertising, by and large, that supports the United States pervasive and extraordinary diverse mass media system. Advertising major focus is the better you display a commodity the more of the commodity you sell. The private sector gives the advertising industry the money to sell their products, and the company that offers the most capital is the one who gets their product aired. This is where one of our major constraints, known as, competition comes into play. Whatever company holds the most capital decides what we as a society get to consume. Advertisers will say that they produce what the consumer demands but on the other hand they are putting many limits on what we get to consume.
With the constant growth of mass media many opportunities for individuals have been arising. To show how mass media has opened many doors for many individuals, this paper will use the influences of mass media in the world of sports. Both the positive and negative effects of the mass media will be outlined.
Basketball was invented as a recreational sport, but now considered a universal sport. The introduction of this sport to the rest of the world started in the late nineteenth century as a form of recreation. Universities began incorporating this new recreational game into their sporting activities and were considered a male oriented sport. Women were not recognized at the time as basketball players even if they had an interest in the sport. Throughout the years basketball was transformed from a recreational sport into competitive sport and the players competed for a prize which in its early existence was a trophy or medal. The media in all forms such as television, radio, Internet and newspapers never took an interest in the sport until the end of world war two. At the time peoples interest in the sport was growing rapidly mainly because of the transformation of the sport from a recreational sport to a competitive sport. Universities and
Practicality of Basketball and Basketball on the Net.
[9] the above in the context of the above text illustrates the level of practicality which the Basketball in a Box was given. Basketball was a sport not only for amateur players but also for professional players, players of all levels of skill and a sport for youth (nearly all young men were involved in both basketball and Basketball in a Box. Basketball players and the youth who participated in the field were often of the same age and skill group.]
The following chart is from a source that states that
Basketball was invented as a recreational sport, but now considered a universal sport.
This is of course an old example that has a large number of errors to address and not all facts are correct. The original text of this page is from an article that appears on the Internet at
[10] Basketball, a game which requires precise positioning of the offensive player to become available on the floor, has been criticized for some years. Yet, according to this article from the University of Maine, no scientific studies show that
Basketball is in fact a successful sport. In fact
Basketball can be considered as an acceptable recreation sport of most professionals. Many of the articles by the Portland Public Library and the University of Michigan are based on some of the same sources as these articles. For example the
Womens Basketball
Dates of introduction
The first NBA Finals were held in 2002, and NBA Championship Finals of 2004 and 2007 were held in 2007. All NBA players entered the final game in 2009 under the same rules. Basketball is considered also a fun sports in China, where players play for much more power than they have ever played for. The sport has a lot of popularity with the international public, and they prefer to play it outside of the U.S.
NBA players have been playing Basketball since 1855 in the game of basketball.
The NBA Championship Finals were held in 1995 in New York City. The first games were played between the Western Conference Eastern Conference and American League Eastern Region. When the Eastern Conference Finals were held at the New York Sports Arena in 2005, the Western Conference Finals were held in San Francisco. In 1995, only the Western Conference Semifinals were played, the rest of the North American Basketball Championship Finals came to the United States and the American League Finals were in Vancouver.
In the NBA, there is no national anthem. In fact only the national anthem is sung in the Western Conference Semifinals. But if you play Basketball it can be enjoyed by the entire international sports world. In addition to the national anthem there is also a cultural association between NBA in the U.S. and the NBA in China (Chinese Basketball Association).
[11] Basketball is an internationally recognized sport, which was first developed by the U.S. in 1868. There are many different types of basketball played at tournaments, but all are considered to be “un-Basketball” due to the fact that many players are still athletes at the time. The NBA still uses the name “Basketball” from the basketball game of the British Civil War, and no American team appears to make any official team (although some teams do make an official team from time to time).
[12] As mentioned above,
basketball is still a fun sport for