Sapura Energy Berhad
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[pic 1]SAPURA ENERGY BERHAD[pic 2][pic 3][pic 4]ContentsDefine your industry 3Conduct a PESTEL analysis of your (chosen) industry 3Political Factors 3Economic factors 4Social factors 5Technological Factors 5Legal factors 5Environmental Factors 6Impact-Uncertainty Matrix (figure 1) 7Two impactful and uncertainties factors that affect the Oil industry 7Four Scenarios 94 Scenarios Matrix (figure 2) 9Four Scenarios 10∙ Demand 10∙ Carbon Free Cars 10∙ Solar and wind power 10∙ Decrease in global oil production 10Porter Five Forces Model (figure 3) 11Threat of new entrants 12Threat of substitutes 12Bargaining power of buyer 12Bargaining power of Suppliers 12Rivalry 12Five forces model for each scenario (figure 4) 13∙ Decrease in Demand for oil and gas 13Threat of new entrants 13Threat of substitutes 13Bargaining power of buyer 14Bargaining power of Suppliers 14Rivalry 14Five forces model for each scenario (figure 5) 15∙ High demand for Carbon Free Cars 15Threat of new entrants 15Threat of substitutes 15Bargaining power of buyer 15Bargaining power of Suppliers 16Rivalry 16Five forces model for each scenario (figure 6) 16∙ Solar and wind power 16Threat of new entrants 17Threat of substitutes 17
Bargaining power of buyer 17Bargaining power of Suppliers 17Rivalry 17Five forces model for each scenario (figure 7) 18∙ Decrease in global oil production 18Threat of new entrants 18Threat of substitutes 19Bargaining power of buyer 19Bargaining power of Suppliers 19Rivalry 19Recommendation/Conclusion 20References 21Define your industry I have selected Sapura Energy Berhad; it is a leading integrated gas and oil services and solutions provider operating across the entire upstream value chain. With a highly skilled and technically capable multinational workforce, strategic world-class assets, and strong project management capabilities, the Group today has a global presence in over 20 countries. The company has reported net revenues of 1912 million dollars in the financial year 2017 with net income of 52 million dollars in 2017. The company is the largest oil and gas service provider in Malaysia and the world’s fifth-largest EPCIC (engineer, procure, construct, install, and commission) company by asset base.Conduct a PESTEL analysis of your (chosen) industryPolitical FactorsPolitical factors are represented by the influence of a political party or government on the particular industry or company on the regional level, national level, or international level. This industry contributes about 30 percent in the GDP of the country.For most of the countries, oil and gas industry is the strategic point in economic, social and political needs of the country. This industry has the influence on energy production, production of goods and chemical production. In the oil industry, the most influential organization is OPEC that has more than 40% of the world oil production. It has great influence on the oil prices. Whenever governments or countries increase their taxes or shifts in interest rate can also have an effect on the demand patterns of the company which will have a direct effect on Sapura. So, Sapura need to stay up-to-date with such political factors.Malaysia is one of the politically stabled countries and it is a positive point for the companies operating in Malaysia, in a way that rules and regulation would not change and company’s focus would be on increasing profitability rather than on the political environment of the country.