Essay About Industrial Customers And Duro Product Line

Loctite Corporation
Loctite Corporation
September 1978 – Fox has to decided whether to recommend full scale launch of the Bond-A-Matic in early 1979
What marketing strategy to employ
IPG – adhesives – industrial customers in United States and Canada – Original equipment manufacturers(OEMs) and MROs (Maintenance, Repair & Overhaul)
IPG accounted for 25% sales
Responsible for companies R&D
Woodhill Permatex Group – seals – Do-it-yourself – north America – 70000 retail outlets – Duro product line and super glue – second highest market share – customer instant adhesives

Permatex line of gasketing and adhesive products designed for automobile after market thru 20000 wholesalers and jobbers to 80000 professional mechanics

Loctite international – 41% sales – serviced industrial and consumers markets out side north America
September 1978 – Fox has to decided whether to recommend full scale launch of the Bond-A-Matic in early 1979
What marketing strategy to employ
IPG – adhesives – industrial customers in United States and Canada – Original equipment manufacturers(OEMs) and MROs (Maintenance, Repair & Overhaul)
IPG accounted for 25% sales
Responsible for companies R&D
Woodhill Permatex Group – seals – Do-it-yourself – north America – 70000 retail outlets – Duro product line and super glue – second highest market share – customer instant adhesives

Permatex line of gasketing and adhesive products designed for automobile after market thru 20000 wholesalers and jobbers to 80000 professional mechanics

Loctite international – 41% sales – serviced industrial and consumers markets