Dth Technology
Dth Technology
Objective of study is:
• To evaluating the position of DTH players across Navi Mumbai.
• To find out the reasons behind their market share in Navi Mumbai region.
• To find out the most viewed channels and most preferred channel packs from existing DTH users and non-user.
• To find uncovered areas and possible market in Navi Mumbai and nearby places.
• To find the view of consumers about the DTH services.
• To do a comparative study of various DTH players and services provided by them.
Literature Review
Since the DTH market in India is tiny and vastly untapped, its potential for growth is
Immense. Consider the numbers industry experts are bandying about: Indias TV Viewership is the second largest in the world—we are adding over 14 million new TV sets a year to the 130 million TV households; of these, 97 million are cable & satellite (C&S) homes, growing at 25-30% annually.
The DTH market now has 14-15 million subscribers, but by 2012, it could swell to 35-40