Essay Preview: Generation Y
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Is among the oldest and largest media of the world
Initiated since the late 1700s with
Print Media started in 1780,
Radio Broadcasting initiated in 1927, and
The screening of Augutus and Louis Lumire moving pictures in Bombay initiated during the
July of 1895.
Consumes 99 million newspaper copies as of 2007 , the second largest market in the world for
India has a approx of 60,000,000 Internet users
18th largest country in the world in terms of broadband Internet users.
India also ranks 8th in the list of countries by number of television broadcast stations.
Indian media–initiated since the late 1700s with print media started in 1780, radio broadcasting
initiated in 1927, and the screening of Auguste and Louis Lumière moving pictures in Bombay
initiated during the July of 1895 –is among the oldest and largest media of the world. Indian
media–private media in particular–has been free and independent throughout most of its
history. The period of Emergency in India (1975-1977), declared by Prime Minister Indira
Gandhi, was the brief period when Indias media was faced with potential government
India consumed 99 million newspaper copies as of 2007–making it the second largest market in
the world for newspapers By 2008, India has a total of 60,000,000 Internet users–comprising
6.0% of the countrys population, and 4,010,000 people in India also have access to broadband
Internet as of 2008– making it the 18th largest country in the world in terms of broadband
Internet users. India also ranks 8th in the list of countries by number of television broadcast
stations by 1997 statistics.
TYPES OF MEDIA
* Print Media
* Audio – Visual Media
Why it is necessary to study media habits of college students?
Youths covers good chunk of market.
Considered to be potential market for most of the products.
Mostly gets influenced by movies, advertisements etc.
Market Reasearch conducted on 40 students of different premier colleges-
RAJIV GANDHI INSTITUTE OF TECHNOLOGY
LALA LAJPAT RAI COLLEGE
Media Habits of College Students
1. According to you, which is the most effective media?
Print Radio Television
2. Which music channels do you prefer watching the most?
(a) Channel V (b) MTV (c) B4U (d) 9XN (e) Others
3. Which radio channel do u like most and why?
(a) Red FM (b) Radio city (c) Radio Mirchi (d) Big FM (e) Fever
4. Which Newspaper do you prefer reading?
[A] TOI [B] HT [C] ET [D] DNA [E] OTHERS
5. Rank the following segments in newspaper according to your preferences?
(a) Business (b) Politics (c) Entertainment (d) sports (e) Others
6. Advertisements on which medium induce you