Shangri-La Asia Limited Business Strategy
Introduction
Shangri-La Asia Limited
Based in Hong Kong, Shangri-La Asia is an investment holding company
The group primarily operates in Asia.
Listed company in Hong Kong.
stock code: 00069
secondary listing on the Singapore Exchange Securities Trading Limited (stock code Shang Asia 2kHK$) and with American Depositary Receipt traded as SHALY.
Net profit was $255.5 million in the financial year 2009
Three main segments of business:
Hotel ownership and operation
Hotel management and related services, to Group- owned hotels and to hotels owned by third parties.
Property rentals from investment properties- Ownership and leasing of office, commercial properties, residential and exhibition hall space and serviced apartments.
Core business
Hotel operation- Shangri- La Hotels and Resorts
main source of revenue and operating profits
80% of Shangri- La Hotels and Resorts are self- owned
Shangri- La Hotels and Resorts is one of leading luxury hotel groups in Asia Pacific. It is always regarded as one of the worlds finest hotel ownership and management companies.
First hotel: 1971, Singapore
Now: more than 72 hotels and resorts mainly in Asia Pacific, some in North America, the Middle East and Europe
List of Hotels:
Expansion: new developments in Canada, mainland China, India, Philippines, Qatar, Turkey and United Kingdom
Vision: To be the first choice for our guests, colleagues, shareholders and business partners.
Mission: To delight our guests every time by creating engaging experiences straight from our hearts.
Core Service Values: Respect, Humility, Courtesy, Helpfulness and Sincerity.
Shangri-La City Hotels
Shangri-La Resorts
Traders Hotels
Kerry Hotels
CHI, The Spa at Shangri-La
Industry in which it competes: Hotel and Motels Industry