Increasing Market Share of Hong Kong Management Association in Full-Time Post-Secondary Education Sector in Hong KongProject TitleIncreasing Market Share of Hong Kong Management Association in Full-time Post-secondary Education Sector in Hong Kong.Client RequirementsThe Hong Kong Management Association (HKMA) was established in 1960. It has effectively served the management education and training needs of the business community in Hong Kong for over five decades. Strong social and business networks give it a competitive advantage in education or training of management and business administration market.
HKMA core business is offering programmes in part-time mode and most of the participants are working adults. It has achieved considerable market recognition by acknowledging and recognizing prior learning by offering certificate, diploma and degree programmes as an alternative route to study higher level programmes.
One way to sustain and strengthen this core business is to establish customer relationships with potential customers in their early ages, i.e. when they just left secondary school. The current full time post-secondary education sector is dominant by institutions run by Government Vocational Training Council (VTC) and subsidiary groups of tertiary education institutions. HKMA has a very low market share. The management term need to develop a strategy for the next three years which would increase the market share of the full time education sector targeting young school leavers.
Identify the strategic options available for the Hong Kong Management Association to increase the market share of the full time post-secondary education sector for the next 3 years.
ObjectivesEvaluate the market context of The Hong Kong Management AssociationExamine competitors currently offering to the market and identify how the Hong Kong Management Association can develop a competitive edgeDevelop an understanding of key expections of students and their parentsSummarize the outcomes and brief and marketing teamHave an ongoing 3 year strategic planExpected OutcomesHave understanding of external factors and competition that hinder the growth of market shareRefine product range and service offering to increase competitivenessPosition: The Hong Kong Management Association in a unique way that students and parents valueDedicate valuable resources to implement the strategic plan
Practicality
The process is the same, except that the company only pays for basic training fees. If you are looking to learn, you will need to pay to learn
What do all the “benefits of training” really mean?
We are not suggesting students start at level 1. Instead, for every step, we want to put the student’s potential into the service offering itself. We feel that a large amount of what we offer can be used as an incentive, helping students make sense of their business and gain valuable experience in making sense of how a technology and service works (and a high-level education). To date, we have helped more than 100 students and over 100 teachers through our company online service (and the company has a massive number of students across the United States and in Europe as well as Asia).
We also are looking to create opportunities for more students using our services that are in-line with our goal of delivering meaningful, meaningful and productive learning.
Why, after all, should school be something our children can be proud of?
For many student benefits, it can mean “the learning curve is cut to the nth degree” or “it can be great fun getting to know an average old schoolkid!” All of these benefits have little to no effect on student results – they only help in making better decisions over time!
How have I found most of these benefits?
If you are interested in learning, we advise you read the first part of our program.
Related topics include:
What if I was looking to start my own company?
The next question is “How?”
Part II of the 3-Step Program – The Hong Kong Management Association
Part III of the three-Step Program – The Hong Kong Management Association
Part IV of the three-Step Program – The Hong Kong Management Association
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