McDonald Case
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McDonald is the largest chain of fast food shop in the world. McDonalds headquartered in the United States; they (they or it) decided McDonald should focus on selling hamburger. 119 countries established McDonald so it is very famous in the world. In Hong Kong, McDonald is also the most famous fast food shop, most of the people would like to have their meal in McDonald. Nowadays, McDonalds products are being diversification; they set up a new trend, McCafé, for high quality coffee and build up a popularity coffee shop in style of Starbucks.
McDonald has many competitors in Hong Kong, such as KFC, Burger King and Subway. But McDonald will be the first choice of Hong Kong because McDonald foods suitable for Hong Kong people sense of taste and it established many branches, so people are easy to find McDonald in their living district. McDonald is also very attractive for children, but the original set not suitable for them, so McDonald set up the “Happy Meal”.
For over 30 years, children all over the world have enjoyed a McDonalds Happy Meal. In Hong Kong, McDonalds introduced a “healthy option” to the Happy Meal. “Happy Meal” is a meal specifically marketed at children, sold at the fast-food chain McDonalds since June 1979. A toy is typically included with the food, both of which are usually contained in a small box or paper bag with the McDonalds logo. On the other hand, McDonalds Happy Meal toys have become a topic of interest for children and students.