Essay About Hilton Worldwide Holdings Inc. And 147.1Hilton Hotels Marketing Mix

Hilton Worldwide Holdings Inc. – Case Study – Aigul Bastanova
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Hilton Worldwide Holdings Inc.
[pic 1][pic 2]Hilton Worldwide Holdings Inc.Company Report[pic 3]2016Contents1.Introduction ……………………………………………………………………………………………………………12.Business Strategy ………………………………………………………………………………………………………….23. Leadership …………………………………………………………………………………………………………………..34.Organizational Structure ………………………………………………………………………………………………..45. SWOT Analysis ……………………………………………………………………………………………………………55.1Strengths ………………………………………………………………………………………………………………..65.2Weaknesses …………………………………………………………………………………………………………….75.3Opportunities ……………………………………………………………………………………………………..85.4Threats ………………………………………………………………………………………………………………96.PESTEL Analysis ……………………………………………………………………………………………………….106.1Political Factors …………………………………………………………………………………………………….106.2Economic Factors ………………………………………………………………………………………………….116.3Social Factors ………………………………………………………………………………………………………..126.4Technological Factors …………………………………………………………………………………………….126.5Environmental Factors ……………………………………………………………………………………………136.6 Legal Factors …………………………………………………………………………………………………………137.Marketing Strategy ……………………………………………………………………………………………………..147.1Hilton Hotels Marketing Mix – 7Ps of Marketing ………………………………………………………147.2Segmentation, Targeting & Positioning …………………………………………………………………….187.3Marketing Communication Mix ………………………………………………………………………………207.3.1Advertising …………………………………………………………………………………………………………207.3.2Sales Promotion ………………………………………………………………………………………………….217.3.3Events & Experiences ………………………………………………………………………………………….227.3.4Public Relations ………………………………………………………………………………………………….227.3.5Direct Marketing …………………………………………………………………………………………………227.3.6Personal Selling ………………………………………………………………………………………………….238.Porter‘s Five Forces Analysis 800 (snipped) …………………………………………………………………..23

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(2017, 10). Hilton Worldwide Holdings Inc.. EssaysForStudent.com. Retrieved 10, 2017, from
“Hilton Worldwide Holdings Inc.” EssaysForStudent.com. 10 2017. 2017. 10 2017 < "Hilton Worldwide Holdings Inc.." EssaysForStudent.com. EssaysForStudent.com, 10 2017. Web. 10 2017. < "Hilton Worldwide Holdings Inc.." EssaysForStudent.com. 10, 2017. Accessed 10, 2017. Essay Preview By: Aigul Bastanova Submitted: October 3, 2017 Essay Length: 8,893 Words / 36 Pages Paper type: Case Study Views: 314 Report this essay Tweet Related Essays Zorlu Holding & the Vision of the Company Zorlu Holding & The Vision Of The Company Mehmet Zorlu, established their Group's first company in the early 1950s, he laid the ground rules for 5,466 Words  |  22 Pages The Internet: An Opportunity for Businesses Worldwide The Internet: An Opportunity for Businesses Worldwide Amazon, the most popular book store on the Net, provides more than 1 billion books and discounts best 1,077 Words  |  5 Pages Paris Hilton Paris Hilton essay The concept of celebrity worship has reached new heights across the globe in recent years. The surge in the number of tabloid 609 Words  |  3 Pages Hilton Hhonors Worldwide: Loyalty Wars The recent frequent-guest initiative announced by Starwood Hotels has raised the stakes in the loyalty program arena. This will most likely result in increased costs 899 Words  |  4 Pages Similar Topics Marketing Audit Hilton Hotel Hilton worldwide swot analysis Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter