Habitat for Humanity InternationalEssay Preview: Habitat for Humanity InternationalReport this essayHabitat for Humanity International (HFHI) is a non-profit Christian organization that builds houses in partnership with low-incomes families. Among HFHIs main strengths we find the huge force of volunteer workers and the donations of material and financial resources allowing them to carry out its projects. Another strengths are its innovative programs, the mixture between direct marketing and promotional events; the HFHI financial policy because it fits the reality of a needy people. The HFHI worldwide presence and its high brand value are also important strengths for this NGO. HFHI faces challenges like the consolidation of its relationship with corporate partners or the need to maintain and strengthen those partnerships. Other challenges are: how to promote the brand value as an assessment tool used by NGO community; to maintain the organizations culture; to expand its mission and to protect the brands image.
The Interbrand study shows that the brands main drivers are -sorted by relevance- its heritage, the tangible results, part of solution, local impact, spiritual motivation, inertia, self image, and in a minor scale the flexibility toward its volunteers and the tax benefits. From this, we conclude that, the brand plays an important role in the first four drivers due to Habitats strongest brand attributes that include the mission to provide affordable housing, the concrete results of Habitats work and the personal commitment of the employees. Habitats brand impacts its house-building effectiveness in some important ways: It communicates key attributes of the organization and differentiates it from competitors; the brand attracts volunteers and reinforces their experience; and it increases marketing efficiency. And last but not least, the very act of helping out a family to build house, bringing dignity to them, it is an intangible benefit to the organization. HFIH obtained 76 out 100 in the Brand Strengths analysis, in other words the brand is very potent because the organization has a public image of financial reliability, the organizations level of contact with donors, and the ease of transactions for donors.
RecommendationsIn order to achieve the challenges proposed above, its recommendable that the organization may continue with its federation system, because it gives the affiliates the autonomy to adapt their programs to meet community needs and to attract local resources–money, staff, volunteers, and board leadership–in a way that centralized national organizations find difficult to emulate. It also offers the affiliates the benefits of national scale, which otherwise they wouldnt have, in areas such as branding and reputation building, fund-raising, administration, and advocacy. Also it is an opportunity to share their experience on what does and doesnt work with their affiliates
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Sociat-Organisations are also invited to present work on a range of social and economic issues in the region:
*Initiatives and strategies for social, economic, political, social and cultural change;
*Achievements in education, job training, housing and health care for vulnerable local communities, communities, workers and youth; in the process, increase access to goods and services and reduce social inequalities;
*Create positive social impact and engagement by mobilising a wide range of stakeholders, including young people, local business and other communities, civic and religious authorities, students, social, economic, political scientists, and others concerned with social justice.
*Provide for support services including: legal, mental health, human resource services, community service, education and social training for all.
*Provide for social services including: health, mental health, and disability insurance.
*Achievements in social and local administration.
*Provide for public access to medicines for patients and adults in need of them in a comprehensive manner.
We need to engage and be seen as having a clear and coherent approach and to use and provide help and support as readily as can be achievable with existing and new social networks and services.
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There is a broad and broad spectrum of views on many of the issues above. We will strive to create broad consensus on the need to improve and promote the needs and outcomes of the community for the benefit of local people. On these issues and in many other areas, we do hope that this association will find new ways to participate in our work and contribute to the world.
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1. The U.K. United Nations Organisation on Economic Co-operation and Development (United Nations. Office for Economic Co-operation and Development) (1958) to provide advice on the need for a universal scheme of health services in which money, staff, volunteers and financial resources are exchanged for the provision of basic health services across a range of social groups, organisations, and populations.
2. The United Nation Food and Agriculture Organisation (UNFAO) (1967) to provide humanitarian aid to the needy in