Harley-Davidson Plans to Lay off 200 Workers
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Harley-Davidson plans to lay off 200 workersGubaa Mak MBA ProgramSeptember 21, 2017ACCT610 “Case 1”Impact of sluggish spring sales of touring motorcycles and cruisers: Harley-Davidson plans to lay off 200 workersOrganizational background Harley-Davidson was founded in 1903 in the town of Milwaukee in Wisconsin, the United States of America. Harley-Davidson history continues with the use of motorcycles in World War I combat. The company provided the U.S. forces with 15,000 motorcycles during the war. By the year 1920, Harley-Davidson was the world’s largest motorcycle manufacturer. Despite a drastic reduction in sales (from 21,000 in 1929 to 3,703 in 1933)[1], the company was one of the two American motorcycle manufacturers to survive the Great Depression era. The outbreak of World War II resulted in a boon time in Harley-Davidson history. The company produced 90,000 bikes for the Allied forces. Harley-Davidson history is full of ups and downs. The company was able to survive the downturn in the 1970s due to the oil crisis[2]. Working its way back to the top, the company introduced Fat Boy and found itself the leader of the heavy bike (750+ cc) market once again.Harley-Davidson Motor Company is the largest manufacturer of heavyweight motorcycles in the United States. The company is notable for making one specific product, and is the most recognizable brand in the heavyweight motorcycle industry. Harley targets high-class customers, and represents success and high social status.harley-davidson sales are decreasing while u.s. motorcycle sales are rising.[pic 1][pic 2]
Financial Impact on Harley-Davidson            [pic 3]