Harley-Davidson Inc.Essay title: Harley-Davidson Inc.Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete.
Harley-Davidson, the corporation, has many things to brag about. On top of their financial success over the years, they have built a solid reputation as a fair, honest, and caring company. In January 2002, Forbes magazine named Harley-Davidson its “Company of the Year for 2001and in February, Fortune magazine selected them as one of the nation’s “Most Admired Companies.” Every employee at the company can be proud of these achievements because the corporate culture stresses the importance of all employees. While maintaining a level of success in these areas, they have managed to increase their revenues for the last sixteen years straight. Even in the economic downturn of the last year, Harley-Davidson posted record revenue and earnings.
Harley-Davidson states their mission as “We fulfill dreams through the experiences of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” They have performed wonderfully over the past hundred years, and have not forgotten their mission or where they came from. Over the years they have stuck with the things they know, and also expanded into related services and products. Out of the 151 motorcycle manufacturers, Harley-Davidson and Indian were the only two companies to survive the Great Depression. Harley-Davidson was the only one in America after Indian dropped out in 1953, but face Indian again now since they re-entered the market in 1999.
Harley-Davidson owns a twenty percent market share followed closely by Honda, Yamaha, and Kawasaki. One thing they have had to overcome in the marketplace is the stereotypical image associated with motorcycle owners. It seems the public has overcame this mentality lately since one in three Harley buyers are professionals or managers, and the average household income of buyers is $78,000. One weakness they have is the high prices of their models when compared to their Japanese counterparts. It seems that they could increase their market share if they could produce a less expensive model without compromising the quality of the model. A major strength they have is their name recognition and the activities available for Harley owners to interact with each other. Groups such as the Harley Owner’s Group (HOG), and the Buell Riders Adventures Group (BRAG) often sponsor rallies for their members.
In this paper we will perform a complete analysis of the Harley-Davidson Corporation including their corporate and business strategies, strengths and weaknesses, environmental opportunities, the five industry forces, and financial situation. Harley-Davidson has many attributes, which will be apparent in the following analysis. The paper will attempt to define the different components of the analysis and put them all together in a way that seeks to explain the way that they contribute to the overall success of the company and its stakeholders.
Harley Davidson has used many different types of strategies to become one of the most well-known and productive motorcycle companies in the world. The Business Level Strategy that they tend to use the most is the Integrated Cost Leadership/Differentiation. As far as their Corporate Level Strategy, they tend to favor the Related Diversification Strategy.
Harley Davidson’s use of the Cost Leadership/Differentiation as a Business Level Strategy has proven highly successful since they have been in business. They have always tried to differentiate themselves from everyone else in the motorcycle industry, as well as trying to provide one of the best bikes in the business at the lowest possible cost. Harley Davidson has two different companies built into one. The first of the two companies produces motorcycles at competitive prices against their competitors. Harley Davidson demands high standards of quality and efficiency and demand lower costs, which will add to a higher quality less expensive motorcycle. These savings are in turn then passed on to their customers. They know that most customers cannot afford to have their motorcycles customized because this is a very expensive process. Harley Davidson has done extensive research to find out information about their average customer. Most people tend to believe that the
is a cost savings, that their average customers will be able to afford the high cost of Harley Davidson motorcycles. Harley Davidson does not have an experience with a business like this and they have put their own unique brand names and a marketing plan together to get their customers from this value at a low price point. Some of the customer service and technical staff and business development services are from Harley Davidson.
Harley Davidson will provide an information plan that gives you all of the information you need on purchasing, servicing and dealing with their motorcycle. When your order will arrive you will receive a receipt. For additional information, as you go through the processes described by the website you can enter your details in the order log.
Harley Davidson has a number of other motorcycle company websites and mobile app applications to help you find the Harley Davidson motorcycle products.
What the Customer Service Service Says about your Order Information
Harley Davidson, the company you are purchasing your Harley Davidson motorcycle for is not a business unless you are at the right price point.
The following is the customer service statement that was provided by Harley Davidson
Harley Davidson Customer Service is available to you, based on a simple and quick request. We understand your needs and we can help you arrange your shipping and tracking or any other important expenses. If your order arrives at your local Harley Davidson location you should now be able to track and pay for shipping and tracking.
If you will be arriving late we have been alerted and must be met. Please select the right time when delivery can take place.
Please allow a minimum of 2 weeks for delivery. This is the time you will have to cancel your order before paying for your order. We will assist you with tracking your order.
We will also inform you in advance if we do not find the necessary parts for your Harley Davidson motorcycle so we can send you a replacement or repair. We won’t be able to make repairs after you have confirmed your order online.
We will be happy to provide repair or replacement parts. These parts will then be sent back to us if you arrive late so long as your Harley Davidson motorcycle is out of stock.
We will pay you for the return and repair of your order within 15 days if you do not have your Harley Davidson motorcycle. You will then contact us at 517-933-8920 to arrange your return and purchase. If you have any questions please do not hesitate to contact us.
Once your order is shipped you will receive a receipt. For additional information you can enter your details in the order log. From the website you can enter the dates and then click on order log and check out.
From the website you can enter the dates and then click on order log and check out. Once your order is shipped you will receive a receipt. For additional information you can enter your details in the order log. From the website you can enter the dates and then click on order log and check out. From the website you can enter the dates and then click on order log and check out. Please note that after 30 days of this date your Harley Davidson motorcycle cannot fulfill its legal obligation, or your order can not be received for at least 4 more days. Harley Davidson will refund you your purchased Harley Davidson Motorcycle if this has happened to you. All prices, invoice and shipping information listed can only be redeemed and can not be used for payment.
Harley Davidson Company Website for all orders.
Price of all the Harley Davidson motorcycle products listed on this site
Initiative to purchase for your customer. We will refund any order lost or stolen by you within 30 days.
We reserve and retain responsibility to ensure that you are safe as we provide customer satisfaction through the sale of products without regard to the terms, conditions or availability of our website. Any damage to, loss or loss of your Harley Davidson motorcycle or motorcycle parts, when sold as part of Harley