Marketing Plan Harley Davidson
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Assignment Submission Form[pic 1]Instructions to Students: This document must be attached to your assignment when you hand it in[pic 2]¬† Student Name ¬†: ¬† ¬† ¬† ¬†Jayani Perera ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† Student ID No:Study Centre¬†¬†¬†¬†¬†¬†¬†¬†: AIMS College of Business and Information Technology (Pvt.) Ltd.Stage (Please indicate)Graduate Courses: ¬† ¬†DBA ¬† ¬† ¬† ¬† ¬† ¬†¬†¬†¬†¬†¬†¬†¬†MBA¬†¬†¬†¬†¬†¬†¬†¬† ¬† ¬†¬† ¬† ¬† ¬† ¬† ¬† BBA ¬† ¬† ¬† ¬† ¬†BBA in IT ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† BScIT[pic 3][pic 4][pic 5][pic 6][pic 7]Module Title¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†Commercial Awareness & CRM[pic 8]Assignment Title¬†¬†¬†¬†¬†¬†¬†¬†Marketing Plan Harley DavidsonTutor Name¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†Sahan Jayawarna¬†¬†¬†¬†¬†¬†¬†¬†¬†Tutor Grade ¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†MBA , MFE[pic 9]Tutor Comments: -‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ.Moderator Name: -‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ ¬†¬†¬†¬†¬†¬†¬†¬†Moderator Grade: – ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚ĶModerator Comments: – ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ..‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ‚Ķ.Harley Davidson-UKMarketing Plan[pic 10]Name: Jayani Chamilka PereraModule Title: Commercial Awareness & CRMTutor: Mr. Sahan JayawarnaContents01 EXECUTIVE SUMMARY¬†¬†¬†¬†¬†¬†¬†¬†02 COMPANY BACKGROUND¬†¬†¬†¬†¬†¬†¬†¬†03 SWOT ANALYSES¬†¬†¬†¬†¬†¬†¬†¬†3.1 STREGNTHS¬†¬†¬†¬†¬†¬†¬†¬†3.2 WEAKNESSES¬†¬†¬†¬†¬†¬†¬†¬†3.3 THREATS¬†¬†¬†¬†¬†¬†¬†¬†3.4 OPPORTUNITIES¬†¬†¬†¬†¬†¬†¬†¬†04 PESTEL ANALYSIS¬†¬†¬†¬†¬†¬†¬†¬†Chart 0.1 ‚Äď Pestel Analysis¬†¬†¬†¬†¬†¬†¬†¬†4.1 POLITICAL¬†¬†¬†¬†¬†¬†¬†¬†4.2 ECONOMIC¬†¬†¬†¬†¬†¬†¬†¬†4.3 SOCIAL¬†¬†¬†¬†¬†¬†¬†¬†4.4 TECHNOLOGICAL¬†¬†¬†¬†¬†¬†¬†¬†4.5 ENVIRONMENTAL¬†¬†¬†¬†¬†¬†¬†¬†4.6 LEGAL¬†¬†¬†¬†¬†¬†¬†¬†05 UK MARKET OVERVIEW¬†¬†¬†¬†¬†¬†¬†¬†06 PORTER‚ÄôS FIVE FORCES ANALYSIS¬†¬†¬†¬†¬†¬†¬†¬†6.1 THREAT OF NEW ENTRY:¬†¬†¬†¬†¬†¬†¬†¬†6.2 BARGAINING POWER OF CUSTOMERS:

6.3THREAT OF SUBSTITUTION:        6.3 BARGAINING POWER OF SUPPLIERS:        6.4 INTERNAL RIVALRY:        07 COMPETITOR ANALYSIS        08. KEY ORGANIZATIONAL LEARNINGS        09. THE SEGMENTATION, TARGETING AND POSITIONING        9.1 SEGMENTATION        9.2 DEMOGRAPHIC        9.3 GEOGRAPHYCAL        9.4 PSYCHOGRAPHIC        9.5 BEHAVIORAL        10. TARGETING        10.1 B2B Target market        10.2 B2B Strategy        10.3 B2C Target Market        10.4 B2C Strategy РPromote End result and Anticipating Change.        11. POSITIONING        12. OBJECTIVES        13. HARLEY DAVIDSON MARKETING MIX        13.1 PRODUCT        13.2 PRICE        13.3 PLACE        13.4 PROMOTIONS                15. EVALUATION        16 RECOMMENDATIONS        17 REFERENCES        01 EXECUTIVE SUMMARYHarley Davidson is one of the best motor cycle producers in the world and the largest motorcycle manufacturer in America. Harley Davidson began in Milwaukee in 1903 when two friends, Bill Harley and Arthur Walter Davidson, developed a one cylinder motorcycle. Harley Davidson (HD) grew quickly and they design manufacture and sell heavy touring, custom and performance motorcycles. Currently, the company produces over 28 models of touring and custom motorcycles distributed through a network of 1300 dealerships worldwide. By 1912 Harley Davidson was exporting motorcycles overseas. By 1960 Harley Davidson had begun a gradual decline in US market and the company wanted to make the company profitable again.

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Harley Davidson And B2B Target Market. (April 2, 2021). Retrieved from https://www.freeessays.education/harley-davidson-and-b2b-target-market-essay/