Micheal Jackson
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Commercial Appeals
Many people throughout the world will sit down at some time during the day to watch their favorite show. Without fail right when it is coming to an emotional moment it cuts to a commercial. Commercials have become part of our TV viewing experience. They are created to target a certain group of people. Some have been well researched and others have failed in achieving their goal of selling their product to their target audience. Ads have been made to appeal to two or more of the human emotions. Others have used information that interests the person and eventually succeeds in selling that product. Ads have a goal to get the interest of the consumer be it male or female to sell their product. There are differences and similarities to the ads that target male and female, if they are examined closely the effectiveness of these ads can be seen.
Most ads that use men as their main audience will use sex appeal to get their interest. A man will recall a commercial that they have recently seen by remembering the beautiful woman that was used to sell that particular product. Other ads dont need to use this technique to get their targets attention, they use a symbol or an icon or a catch phrase. That is all they need to in order to have an ad for it to be successful. Some companies will use a famous person to indorse their product such as Tiger Woods, Michael Jordan, Beyoncé Knowles, and Charlize Thereon.
Ads that are used to mainly to target the male population are beer and car ads. The infamous Budweiser commercials have used famous people, beautiful women and the symbol of Budweiser altogether the strong and mighty Clydesdale. The particular ad that is being focused on is the recent one that was aired during this years Super Bowl. There are no beautiful women or even a picture of the beer itself. This ad just focuses on the Clydesdale which has been a symbol for the Budweiser Company for many years. This ad has an aesthetic appeal which is achieved by the beauty of the horse and the scenery around him. This ad uses the need for affiliation which is demonstrated by the horse working all year to become part of the Budweiser team. The horse achieves his goal through hard work and dedication and holds his head up high when he is where he is meant to be walking alongside the other Budweiser horses. Even though this ad is not using a beautiful or famous person to sell their product its still effective.
Every young boy dreams of owning his own car when he grows up and the ads that he sees helps him decide what car he wants. As men this does not change much but there might be a need to know all the special features that come in a car that they are interested in buying. When it comes to the ad that is trying to persuade the man into buying their car they will use different techniques to get their attention. When it comes to the 2012 Kia Optima there is a focus on