Five Guys Burgers and FriesEssay Preview: Five Guys Burgers and FriesReport this essayFive Guys Burgers and Fries was started in 1986 in the D.C. Metropolitan Area by Jerry Murrell and his four sons and since then has grown rapidly in the United States and Canada mainly by sticking to their core beliefs and values. Five Guys Burger and Fries has learned to distinguish themselves from other fast food companies by making themselves more comfortable to be around by having a high value on the respect of its customers and employees.
The original values can be seen throughout at Five Guys Burger and Fries till this day because once a customer walks through their doors to be greeted by a sign that states “You the customer are the most important visitor on our premises. You are not dependent on us, we are dependent on you. You are not an outsider in our business – you are a part of it. We are not doing you a favor by serving you – you are doing us a favor by giving us the opportunity to do so.” This shines a light on one of their core values of respecting the customer because without the customer they wouldnt be where they were at.
Their goal is also represented strongly throughout the company today as if it was their first day opening by stating “at Five Guys Burger and Fries goal is to sell the best quality burgers possible. To sell the best burger possible, we focus on Quality, Service, and Cleanliness.” This goal is clearly evident when you dine at a Five Guys Burgers and Fries; the employees are very respectful and welcome you as you enter with a happy greeting. Upon ordering the employees take the time to learn the customers name so it feels more homely and to follow on their promise of providing quality service. The food is cooked directly in front of you to your order, while the employees follow every health Guideline to ensure Cleanliness of the workplace; there is no type of secrecy to what they are doing to your burger or Fries. The burgers are fresh and never frozen, and at Five Guys Burger and Fries go the extra mile to inform you what state/region the potatoes that are used for the French fries are from. Also to make sure that you are well accommodated while you wait on your food to be made they make free roasted peanuts available to all of their customers. To keep up their promise with Quality Service, unlike any other fast food restaurant at Five Guys Burger and Fries delivers the food to the table that you are seated at.
There are 3 factors that contributed to 5 Guys Burgers and Fries rapid success is Human resources, Capital, and the concentration on the quality of their product. Jerry Murrell, founder of at Five Guys Burger and Fries, makes sure not just to take care of his customers but also his employees. at Five Guys Burger and Fries is made an idea place to work because he knows how to reward its employees who perform within the companys beliefs and values. Murrell like to make the employee feel a sense of ownership which will make the same employee feel more accountable if they are not performing to the companys standards. The Company hires “secret shoppers” to check in on its employees to make sure that the facilities along with the quality of food and service
Jerry is a loyal customer. He is so well educated and has a deep passion for Food and Liquor that he is able to meet a lot of potential customers for an excellent price. His customer base is a diverse and vibrant group. He wants to make sure that the company stays motivated and he feels that he could make a huge difference to the success of his business because he takes care of his employees.
As an engineer, Jerry wanted to be a consummate businessman, especially after his initial job as a professional entrepreneur at the firm which included being responsible of purchasing, managing and repairing products, and he was always looking for ways to make his customers feel valued and valued. He came into the company with three goals that he was looking for, quality, and value for the company. He is also a believer in customer trust, making his employees, like him, willing to work with customers and make sure that the people in the company are feeling valued.
The three pillars are, quality, and value by being extremely respectful. #59787095
In order as business owner the customer should want and have trust. However when an employee doesn’t want to work with an employer and/or business owner, the employees should have trust to work with that company.