Comparision Between Bata and MetroComparision Between Bata and Metrocustomer satisfaction towards bata and metro. this is to know the consumer preferences between bata and metro.. which is popular among consumers..Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario, Canada. The company is led by a third generation of the Bata family. With operations in 68 countries, Bata is organized into four business units. Bata Canada, based in Toronto, serves the Canadian market with 250 stores.
Bata also began to build towns and factories outside of Czechoslovakia (Poland, Latvia, Romania, Switzerland, France) and to diversify into such industries as tanning (1915), the energy industry (1917), agriculture (1917), forest farming (1918), newspaper publishing (1918), brick manufacturing (1918), wood processing (1919), the rubber industry (1923), the construction industry (1924), railway and air transport (1924), book publishing (1926), the film industry (1927), food processing (1927), chemical production (1928), tyre manufacturing (1930), insurance (1930), textile production (1931), motor transport (1930), sea transport (1932), and coal mining (1932). Airplane manufacturing (1934), synthetic fibre production (1935), and river transport (1938). In 1923 the company boasted 112 branches
of an independent subsidiary, the Czech Airline Development Co.
Ventors at first thought more that Czechoslovakia had a problem in getting a better deal for air traffic. They started to give orders from the U.S., which in turn developed new aircraft on its first test flights through Moscow. By early 1939 Czechoslovakia had become a major force in the world against Western influence in the East and Northern regions of Europe.
In 1942 the Czechoslovakian government agreed to join a consortium with the British to build a small fleet of intercontinental bomber planes to replace the Czechs. On December 12, 1944, the agreement was terminated when U.S. President Dwight D. Eisenhower began building two new planes: one for France, the other for the USSR. In July 1947, when the United States became the alliance’s sole carrier, Czechoslovakia, as the nation stood on the verge of war in World War I, the company sold for $100 billion, making it the third-largest airline company, after New York (then the major airline, and a major buyer of military aircraft). In 1949 in an interview with Foreign Policy, Douglas Aircraft chief executive G.A. O’Donnell said, “In those days aircraft were made of parts, not airplanes…the question [of military airline] took a turn when the Soviets wanted to take off and land or planes for a number of reasons, and I thought that when the United States came up with a solution…we were going somewhere other than the world. My opinion is that the Czechoslovakians were the only person who would be willing to go down that road.” In the end, at the same time Czechoslovakia experienced military decline, in the hands of Germany, Japan and France.
When the air service contracted in 1965 with French companies to develop new aircraft, it left the Czechoslovakians with no choice but to expand their existing base in Romania and to use the new airplanes as small “precarious bombers” for export. The CIC and the Romanian company had already been engaged in some commercial deals and now the Czechoslovakians would receive nearly $400 billion in investment to build the aircraft and to build a new factory for them.
Even at that time Czechoslovakia did not have the same economic growth and social well-being as many of its neighbors. An April 1945 article titled “Virtually no trade with the Czech Republic” by the Czech state’s Trade Ministry stated the “depot situation [in the Czech Republic] had not improved. Many Czechoslovakian businessmen were still employed in trade and had returned. In addition, many of Czechoslovakian officials felt they had been neglected by the Communists and were often prevented from taking part in the trade unions. The Soviet Embassy in Prague was threatened with expulsion in 1951 if it refused to provide new trade with the Republic. Czechoslovakian companies had stopped flying in 1957. In 1962, Czechoslovakia had been officially given to the European Union. In 1970,
Consumer response to the price drop was dramatic. While most competitors were forced to close due to the crisis in demand between 1923 and 1925, Bata was expanding as demand for the inexpensive shoes grew rapidly. The Bata Shoe Company increased production and hired more workers. Zlin became a veritable factory town, a “Bataville” covering several acres. On the site were grouped tanneries, a brickyard, a chemical factory, a mechanical equipment plant and repair shop, workshops for the production of rubber, a paper pupl and cardboard factory (for production of packaging), a fabric factory (for lining for shoes and socks), a shoe-shine factory, a power plant and a farming actvities to cover both food and energy needs Horizontal and vertical integration. Workers, “Batamen”, and their families had at their disposal all the necessary everyday life services: housing, shops, schools, hospital, etc.
The History of the Bata Company in ZlĂn1894 The T.& A. Ba?a Shoe Company is registered in ZlĂn, Czechoslovakia by the siblings Tomáš, Anna and AntonĂn Ba?a – the eighth generation of shoe-making Batas. Innovative from the beginning the Company quickly departs from the traditional model of a one-man cobblers workshop.
1895 Antonin leaves the Company to join the army, his sister Anna follows shortly after to get married. Tomáš Ba?a takes over the company leadership alone.
1897 Tomas introduces the “Batovka”, the first fabric shoe and with it production mechanization.1905 Production reaches 2,200 pairs per day, produced by 250 employees. Constant innovation of footwear to meet customers needs. Tomáš Ba?as motto is “Our customer is our Master.”
1909 First export sales and first sales agencies in Germany, in the Balkans and in the Middle East. Bata shoes are of excellent quality and are available in more styles than had ever been offered before. Demand grows rapidly.
1917 Sales reach 2 million pairs per year produced by 5000 employees. Advanced production equipment is imported.