Global Communications
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Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
University of Phoenix
MBA 500
Problem Solution: Global Communications
Global communications has been under pressure. Its stock value has declined by more than 50%
in the last two years. Shareholders are not happy. Competition has taken a bite out of its market
share by offering local, long distance and international plans into one product. This led
management to take some drastic measures to improve the situation. They decided to bring their
profitability up and become one of the top competitors in the industry. They are prepared to cut
jobs, benefits and other items in the company in order to bring revenue up as well as take the
time to research, implement and bring in new technology for consumers. In order to do this
they need to implement short term and long term plans and goals for the company, their
employees and their stake holders.
Global Communications want to put their clients first and give them the best technology
to stay Connected, In addition, they also want to be committed to their employees and the
community.
Having local, long distance and international communications wrapped into one company
will allow Global Communications to expand to broader communication technology.
Situation Analysis
Issue and Opportunity Identification
Global Communications stock has depreciated in the last three years. Stockholders are not happy and worried about the industry as a whole and on Wall Street the stock dropped over 50% and stockholders were worried about the industry’s ability to bounce back from the drop (Global Communications, p.1). Confidence in the telecommunications industry is waning. Competition is fierce as local, long distance, and international markets are competing for the same business. All these factors have led senior management to implement new measures to help the continuation of the business and plan to realize growth through the introduction of new services to its small business and consumer customers.
Global Communications Board of Directors has approved a plan to enter and compete in local markets and step up globalization. The plan will allow the company to move some of their technical centers to India and Ireland and reduce cost by nearly 40%. All these changes will have a negative impact on the employees who some of them will have to relocate and take a pay cut and a big portion of them will lose their jobs
Stakeholder Perspectives/Ethical Dilemmas
There are so many challenges that Global Communications is faced with:
First, Katrina Heinz, Chief Executive Officer, was recruited from a European global long-distance company provider six months earlier and her primary objective is to increase both revenue and profits through globalization. Plus, Nancy Everhardt, Executive Vice President of Small Business and Marketing Sales is also new to GC. Both of them do not communicate well with Sy Rodriguez, Executive Vice President of small Business and marketing Sales or Joel Thompson, Executive Vice President of Homan Resources and Public Relations who both have been with the company for at least 20 years and know the company in and out and have built a great relationship with the employees based on trust and values that emphasizes the employees as the biggest asset to the company. Both of them are worried that the move will impact morale across the entire company and wanted senior management to show the employees a win in it for them. One of the most important benefits of communicating goals and benchmarks is that different function can see how