Global AdvertisingGlobal AdvertisingIntroductionOnce a product is developed to meet target market needs and is properly priced and distributed, the intended customers must be informed of the products availability and value. Advertising and promotion are basic activities in an international companys mix. A well -designed promotion mix includes advertising,sales promotion, personal selling, and public relations with are mutually reinforcing and focused on common objective. Of all the elements of the marketing mix, decisions involving advertising are the ones most often affected by cultural differences among country markets. Consumers reflect their culture styles, feelings,
value systems, attitudes, beliefs and perceptions.Global AdvertisingIntense competition for word markets and increasing sophistication of foreign consumers have led to a need for more sophisticated advertising strategies. One of the most widely debated policy areas pertains to the degree of advertising variation necessary form country to country. One view sees advertising customized for each country or region because every country is seen as posing a special problem. Executives with this viewpoint argue that only way to achieve adequate and relevant advertising is to develop separate campaigns for each country. At the other extreme are those who suggest that advertising should be standardized for all markets of the world overlooking regional differences altogether.
Its evidence that companies may have overcompensated for cultural differences and modified advertising and marketing programs for each national market without exploring the possibilities of a worldwide, standardized marketing mix.After decades of following country specific marketing programs, companies had as many different product variations, brand names and advertising program as countries in which they did business.
Global Advertising And Global BrandsGlobal brands generally are the result of a company that elects to be guided by a global marketing strategy. Global brands carry the same name, same design,
and same creative strategy everywhere in the world. Example are Coca-Cola, Pepsi-Cola, McDonalds etc. Some global companies have successfully capitalized on the worldwidepopularity of pop music stars in their global advertisements. Example Michael Jackson and Tina Turner are featured in Pepsi-Cola advertisements.Contemporary Advertising and Promotion offers an understanding of this area of marketing by focusing on the one component of the marketing mix, which many think is the crucial function of marketing. It may be, with varying degrees and in certain instances. “Contemporary” is used in its title because current advertising and promotion planning and development can be quite different than those of traditional perceptions.
Cable TV, satellite TV, the Internet of course, are only three of the “new” message channels trying to reach increasingly fragmented audiences. Also, sales promotion “non-ad” expenditures – with quite different IMC objectives – are increasing in todays business and non-profit arenas.
One of the main sectors that creativity and intellectual property rights gain importance for innovation and growth is advertising industry. Advertising sector covers the advertisers, the advertising agencies, the media agencies, the advertising mediums and the producers that take part in the production of advertisements. Today, in Turkey, there are a lot of advertising agencies in the organized manner with customer relations, creative and media departments. The number of total employees in the advertising agencies is projected approximately 3000. Real size of the sector is estimated to be around 2,534 million USD and 3,675 million New Turkish Liras for 2006. In recent years, audit has been started to be implemented by state institutions. Two main public audit institutions are: Advertising Board of the Ministry of Industry and Trade, Radio and Television Supreme Committee. As a non-public institution,
Poverty, Disadvantage, and the Social and Cultural Environment
In Turkey, Turkey’s socio-economic conditions and social and cultural issues are very difficult to predict. However, the recent efforts by the public institutions to tackle such social and cultural issues are quite effective, and provide relief for the affected publics and their children.
In 2015, the Federal Association of Economic and Social Survey conducted a survey that asked, “How much do you expect to be allowed to buy goods, clothing and service from the market in this country?”
More than 100 countries, countries, people and societies have a high level of income and employment inequality. The average salary of employed citizens is about $13.50 per day when compared with the $11.00 annual rate in the middle of the world.
The incomes of poor individuals in Turkey are much more than in other OECD countries, where incomes are much lower.
The average weekly salaries of Turkey’s citizens are up to 70 times, which is in comparison with the average salaries of the other OECD countries. This is because of several factors, such as education and other investments (for example, the new Turkish School of Education, the construction of new tourist attractions, or the increase of economic enterprises such as construction sector). In contrast, Turkey is much poorer and economically depressed than the other OECD countries. Moreover, a small percentage of the country’s residents are unemployed, but in their early 20s they earn just an average hourly wage at the end of every month.
Religion in Turkey
The public institutions, as well as people in society, are very active in religious education throughout the country and especially in the main community areas. Although the rate and extent of all religious organizations in Turkey is improving, it remains quite low: the average number of religious organizations in Turkey is 723 in 2010.
In 2010, some 500 religious organizations of the public institution community were active in 40 to 54 percent of Turkey’s public and private organizations. Religious organizations were particularly important for socialization and training of youth, education and health professionals in Turkey as well as strengthening the security of the state’s interests. A number of religious organizations were also among the organizations that managed the establishment of a Christian government in 2011, which provided the social and cultural environment for religious rights and liberties to all citizens.
The percentage of religious organizations in government agencies was about 20 percent and the number of Christian organizations in the government of Turkey dropped to about 25 percent in 2010, after a decrease in 2009.
The percentage of religious organizations of the general public continued to climb as the percentage of Turkey’s population increased from 16 percent between 1990 and 2008 to 17 percent in 2009, after reaching the number of 65 percent in 2008 (from 54 percent during 1990 to 84 percent in 2008). The number of religious organizations in the local state government decreased from 12 percent in 1990 to 8 percent in 2009, after reaching the number of 35 percent in 1990.
Religion has also helped Turkey in the public sector in various areas by implementing policies and services. With respect to the financial institutions mainly serving the private-sector sector, the higher number of foreign direct investment in the country has benefited the country much more than other OECD countries, where most foreign direct investment was concentrated in Turkey.
Turkish schools provide an avenue to more quality education. As compared to the country as a whole, Turkey has a small number of public universities. The only difference is that in Turkey, there is more public money available for public institutions. In fact, most of these universities are located in Turkey. But these Turkish universities
The Advertising Self-Regulatory Board (RĂ–K) was established in 1994 by the advertising agencies as a mission of maintaining ethics in the advertising works in the line with International Code of Advertising Practice.
In the content of national legislation, copyrights of the products in the advertising agencies are protected within the framework of Intellectual and Artistic Works Law. There exist legal associations, laws and non-public institutions to protect the producer and user of the creative works in the advertising agencies, however, the main problem is how effective these