Essay About Full Textstarbucks Coffee Company And New Technology

Starbucks Data Research
Essay Preview: Starbucks Data Research
Report this essay
Paper1:
Starbucks operates about 150 outlets in Britain though there are no firm plans to export the scheme across the Atlantic at present. Analysts predict that technology that enables devices to be connected to the internet without wires will be made widely available at buildings like airports, conference halls, shopping malls and coffee shops where there is a captive audience. Locally provided networks can be much cheaper than national or international networks and businesses like coffee shops believe that if they can offer customers cheaper or free connections to the web, they will hang around their stores longer and buy more goods. Starbucks is keen to project a progressive corporate image through new technology but in August it was forced to write off a pounds 14m investment in online venture Living.com, a furniture retailer that filed for bankruptcy protection. Other investments have also struggledData from:Publisher Guardian News & Media Limited2001Author : Cassy, John        paper 2 :