Pepsi – Essay – BenitaXia
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Pepsi:¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†Whos responsible for the obesity epidemic?¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†What is PepsiCos new strategy? Do you find it effective?¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†Can PepsiCo and its competitors be socially responsible and profitableProcessed food: food companies can remove the nutrients and vitamins that attract bacteria and fortify food with less attractive ingredients that allow companies to expand their market reach beyond their localized environment.–> approximately half of all the food that US and Canadian citizens eat is processed.Food industry grow slowly: because caloric consumption is not highly elastic to income level.–> food industry thus has only two options: encourage customers to consume more or increase profit marhins by adding value to existing fooods so that consumers want to pay more.The production per day of calories is roughly twice the energy needs of the Western population.Since the price of agricultural commodities tends to fall over time, selling unprocessed or minimally processed food would be less profitable for companies. Thus the companies prefer to process and add value to fruits and vegetables to earn more profit.Since the producers removed the nutrients in the original raw materials, consumers need to consumer more to make up for the shortfall.Ecological effects and social and health effects:Ecological: food and beverage companies are mass users of nitrogen-rich fertilizers and ingredients and products, thereby resulting in dramatic ecological effects.Social and health costs: food and beverage companies have been able to substantially reduce the costs of processed foods by limiting the ingredients to two primary crops¬†‚Äď corn and soy. ( can avoid perishable food)‚Üí¬†social costs: shift away from real food to a system of manufactured food made from low-cost, poor-nutrient ingredients, which led to consumers consume more of the same food to make yo for the shortfall)processed food require systematic chemicals, antibiotics, additives‚Ķobesity and overweight¬†problemsthe food and beverage industry has reduced the diversity of the foods¬†that farmers grow, which also causes negative health effects. (the industry only ship those products that are less perishable and have the longest shelf life.‚Üí¬†diversity of the food can reduce the likelihood of obesity and diabetes.Low income consumers and people suffering from financial crisis opt cheaper but less healthier substitutes.To be social responsible, food and beverage companies has sponsored many events that meant to promote physical activity. However, one cannot combat poor eating habits with physical exercise. The high amount of calories a child consume from a soft drink can noy expended at a sports event sponsored by a beverage company.Although promised to help to deal with obesity problems, the food companies remain heavily engaged in marketing unhealthy products to children.With government:The companies spent a lot of money on lobbying to fight against, for example, increased taxes on soft drinks and against public health campaigns, scients who advocate for healthier dicts and legislation to regulate marketing of junk food to children.They also fund studies that result in conclusions that favour the companies.Misleading labeling programs: Companies instituted a very misleading program called Smart Choices, which was said to help consumers find healthier food options. But actually many unhealthy food are branded with the Smart choice logo.Pepsico:Human sustainabilitydiversification of products, including fruit juice, nuts and oatmeal. To remedy the perception that all Pepsico‚Äôs products are bad for health, the company actquired some other brands which produce healthier food and organic drinks.Responsible marketing: only those products which meet specific nutritional criteria can be targeted to children; offer a portfolio of low calories and nutritious beverage choices.Investment on R&D to develop healthier productsEnvironmental Sustainability:Reduction of packaging weight; reduce greenhouse gas emmisons; improve electricity use efficiency and fuel use efficiency.However, Pepsico‚Äôs core business, which was responsible for the negative results, remained and continued to be the most important sector for Pepsico. (fundamental purpose: profit creation)

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(2016, 06). Pepsi. EssaysForStudent.com. Retrieved 06, 2016, from
“Pepsi” EssaysForStudent.com. 06 2016. 2016. 06 2016 < "Pepsi." EssaysForStudent.com. EssaysForStudent.com, 06 2016. Web. 06 2016. < "Pepsi." EssaysForStudent.com. 06, 2016. Accessed 06, 2016. Essay Preview By: BenitaXia Submitted: June 18, 2016 Essay Length: 854 Words / 4 Pages Paper type: Essay Views: 391 Report this essay Tweet Related Essays Pepsi Challenge Introduction Success rarely happens instantly but failure often does. Organizations face critical moments at some point and time and must be prepared to act quickly 1,115 Words¬†¬†|¬†¬†5 Pages The Joy of Pepsi ‚ÄúThe Joy of Pepsi‚ÄĚ Britney Spears. Everyone knows who she is. So, of course, Pepsi chose her to be their ticket to obtain more Pepsi 286 Words¬†¬†|¬†¬†2 Pages Coke Vs Pepsi Fighting for Foreign Markets Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink 3,287 Words¬†¬†|¬†¬†14 Pages Coca-Cola Vs Pepsi EXECUTIVE SUMMARY Introduction Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies 910 Words¬†¬†|¬†¬†4 Pages Swot Analysis of Pepsi The overall condition of meat production and supply today and its future trends Annual consumption of meat in Mongolia is about 6-8 million heads of 1,082 Words¬†¬†|¬†¬†5 Pages Similar Topics Pepsi Marketing Mix Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up ¬© 2008‚Äď2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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