Marketing Research Ff
Table of Contents
Question 1…………………………………………………………………………………………………………………………………Page 3
Question 2…………………………………………………………………………………………………………………………………Page 13
Question 3…………………………………………………………………………………………………………………………………Page 24
Question 4…………………………………………………………………………………………………………………………………Page 30
Question 5…………………………………………………………………………………………………………………………………Page 33
Question 6…………………………………………………………………………………………………………………………………Page 38
Question 7…………………………………………………………………………………………………………………………………Page 41
Appendix 1………………………………………………………………………………………………………………………………Page 44
Appendix 2…………………………………………………………………………………………………………………………………Page 47
Appendix 3…………………………………………………………………………………………………………………………………Page 51
Question 1: Create appropriate charts (e.g. bar and pie) on the variables and report your initial insights to the Back Yard Barbeque (BYBBQ) management.
Respondents FF (fast-food) selection patterns
The following tables, bar and pie graphs provide initial insights into how respondents select FF restaurants and what their consumption patterns are like. To discover FF selection patterns, such factors as speed of service, consistent food quality and menu variety have been considered.
Speed of Service
Frequency
Percent
Valid Percent
Cumulative Percent
Valid
Most Important
2nd Most Important
3rd Most Important
4th In Importance
5th In Importance
6th In Importance
Least Important
100.0