Tourisum Case
1.IntroductionThe Ritz-Carlton , Millennia Singapore, centrally located in the heart of Marina Bay, this is a five-star hotel allows guests to easily explore Singaporeā€™s treasures, you can see the Singapore Flyer, Art Science Museum and Esplanade- theaters on the Bay. The Ritz-Carlton Millennia Hotel Singapore will sincerely welcome guests, it has several rooms with view, or look up the sky, or overlooking Marina Bay. Ā ļ¼ˆThe Ritz-Carlton Hotel Company, L.L.C. All rights reserved 2015ļ¼‰. The hotelā€™s award-winning dining, spa services, comfortable and pleasant. The hotel location and convenient transportation, is located in the heart of Marina, from integrated entertainment city is only a few steps away.When you staying at the hotel, you will enjoy exclusive services. For example, a comfortable shower, dual mode lighting system, free wifi and so on. As a global chain of luxury hotels, The Ritz-Carlton to provide customers with the best service, even when you check in at the front desk will provide you drinking fresh juice, to reduce the customers mental irritability ( TripAdvisor LLC All rights reserved 2015) . Of course, the most important thing is to prepare the next mornings breakfast. Hotel breakfast is also an important indicator to measure the level of quality and grade of the hotel. The Ritz-Carlton breakfast on offer is very delicate and rich.

2.0 Literature ReviewFirstly, we can use the theory is strategy clock model. There are eight positions. Then we can talk about it.Different position have different functions. For example, low price means Low price is to choose a low-cost leader, they play a strong strategic skills, the formation of the result of the high volume of low price.As for the position of Ā Differentiation,companies offer customers high perceived-value in order to be able to afford their price and sustain themselves through higher margins, then get to seek greater market share.(Corporate Competitive Strategy by Cliff Bowman and David Faulkner. 1997.)[pic 1]Secondly, we can use the theory is SWOT model. A SWOT analysis is a structured planningĀ method used to evaluate the strengths, weaknesses, opportunities and threats involved in a projectĀ or in a businessĀ venture.ļ¼ˆWikipedia, the free encyclopedia 2014ļ¼‰[pic 2]Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute in the 1960s and 1970s using data from Fortune 500Ā companies. (Humphery,Albert December 2005).Some findings from Menon et al. (Menon,American Marketing Association 1999) and Hill and Westbrook (Hill,Westbrook 1997) haveĀ shown that SWOT may harm performance. Other complementary analyses have been proposed, such as the Growth-share matrix. [pic 3]

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Five-Star Hotel And Ritz-Carlton Millennia Hotel Singapore. (July 10, 2021). Retrieved from