Walmart Strategic Plan
Wal-Mart’s Strategic Plan
Presented By
Samantha Akkad, Tina Chelune, Christina Coppola,
Serina Lacey and Amanda Sentelle
University of Maryland; University College
Professor Christian Berger
November 22, 2011
Table of Contents
Company Background
Vision & Mission Statement
Industry Analysis
Competitive Analysis
Financial Analysis
SWOT & QSPM Analysis
Strategy Recommendation
Action Plan
Appendix One- External Factor Evaluation Matrix for Walmart
Appendix Two- Internal Factor Evaluation Matrix for Walmart
Appendix Three- Walmart’s Competitive Profile Matrix (CPM)
Appendix Four- Financial Ratios 2010 Fiscal Year
Appendix Five- Walmart SWOT Matrix
Appendix Six- Porter Five Forces Model
Appendix Seven-Action Plan
Company Background
Wal-Mart was founded in 1962 by Sam Walton with the first store opening in Rogers, Arkansas. Incorporated on October 31, 1969 and became publicly traded in 1972. What Sam Walton set out to accomplish when opening the first Wal-Mart store in 1962 was to save people money and to help them live better. Wal-Mart serves customers more than 200 million times per week at over 9,800 retail outlets located in 28 countries (Walmart, 2011). Retail outlets offer a wide variety of products, with stores having over 30 departments of general merchandise and full service grocery outlets. This has made Wal-Mart a leader in the general merchandise industry as well as a top competitor in the grocery industry.

Vision & Mission Statement
The mission statement of Wal-Mart reflects the purpose that Sam Walton set out to accomplish in 1962. Wal-Mart’s mission statement is simple and straight

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First Wal-Mart Store And Wal-Mart Serves Customers. (June 6, 2021). Retrieved from