Project Case
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As a second year student of BA Business & Marketing course, I personally had a few options of the elective subject to choose from. After various discussions and consultations I believe Ive made the right choice in selecting Branding & Integrated Marketing Communications as the module. This following reflective essay will provide reasonings for the above statement as well as provide my insights and experience with the particular module.
To start off with, I would like to share my understanding of the terms branding and marketing communications. From what I basically understand of the latter, Marketing Communications is about representing or voicing a suppliers ideas and opinions towards a particular targeted consumers in order to encourage better professional & personal relations. Maintaining a good line of communication with your customers and users is the first and foremost rule of Marketing.
A Brand is basically an identification of goods and services in pictorial or theoretical form in order to differentiate them from their competitors. It is one of the most important things in the marketing communications development. Its the most valuable asset of a corporation.
The marketing process i.e. the linkage between Brands and Integrated Marketing Communications has been understood and explained in detailed format below.
The first step of all steps is to realize the customer needs. This is basically identifying the market. Usually this step is followed by drafting a strategic plan, a plan that depends on the customer needs. The third step of this process, which Is commercial, is to build a profitable relation with the consumers and create a pleased relation. The last step of this process is to gain brand value from the consumers in exchange.