Business Plan for Erk and Jerk ChickenEssay Preview: Business Plan for Erk and Jerk ChickenReport this essayBusiness Plan for Erk and Jerk ChickenOwners:Natasha ShawDeontae BryantTerrance KearneyERK and JERK CHICKEN2618 w. 71st StreetChicago, IL. 60629Telephone: (773)559-6526Fax: (773)559-6524E-Mail: [email protected] of ContentsTable of ContentsExecutive SummaryGeneral Company DescriptionProducts and ServicesMarketing PlanOperational PlanManagement and OrganizationVIII.Personal Financial StatementStartup Expenses and CapitalizationFinancial PlanAppendicesRefining the PlanExecutive SummaryErk and Jerk chicken specializes in Jamaican jerk, fried, baked and smothered chicken with a choice of quick serve pasta, scrumptious macaroni, New Orleans style Gumbo, Jambalaya and/or homemade mashed potatoes and gravy. We are one of the first fast-food places that allow consumers to have a choice from our diverse variety of side dishes that goes with our homemade tasting chicken. We started are business in 1999 and began franchising in 2004, and since then we have grown from one family -owned business to 25 franchised locations.
The fast-food concept allows our customers to enjoy a high-quality, great tasting meal within minutes of placing their order. Our typical consumers are lower, middle and upper middle income adults, ranging from the ages of 19 to 55 whom have grown tired of typical fried fast food restaurant and prefer to eat a wholesome nutritious meal instead.
Erk and Jerk has grown substantially over the past few years. In 2003 we sold our rights for ten franchise units in the state of Illinois and five units in a small town in Augusta Georgia (two of which are family owned). Several of our other franchises in are in Florida, Wisconsin and St. Louis all of which are meeting or exceeding sales expectations.
Erk and Jerk has recently experienced a 150% increase in sales over the following closing quarter for the following reasons:Great Environment: Because of our expertise in locating the perfect place to effectively reach expected target market we are able to offer consumers something that is completely different from the typical fast food industry.
Mass Appeal: Our large and diverse menu gives Erk and Jerk the strength and flexibility to appeal to a vast array of consumers. The chicken lover, the Italian food lover, the New Orleans style food lover, the Creole food lover, the health conscious eater, the pizza lover, the salad eater, children and adults, and families or couples can all find something on our menu that they will love.
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni the customer insists that thats to long considering they have waited to place their order, we teach the employee how to respond to that situation.
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We provide a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; We provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; We provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Duty to CustomerService: We’ve proven that by teaching new and up-and-coming employees how to do business. Our customers are so enthusiastic about a product that we provide special services for them, and the experience they get from us is unbeatable.
Customer Service: We’ve been recognized at the State of New Jersey for our Customer Support and Customer Service in the field.
Duty to CustomerService: Our customers have been our #1 priority.
Duty to CustomerService: We’re still looking for candidates across all of our disciplines to fill the entire team.
Customer Service: The world’s best, brightest, and greatest will take their jobs. In any area of service, customer service is key.
Duty to CustomerService: No matter what level of expertise you get from us, we can always make your business great. Whether you’re writing our products or helping to manage our operations, your customer service is a high-priority priority. We’ve done it.
dutyToCustomerService: The customer service we offer is just what it sounds like. Whether you’re teaching your customer management class for the first time or providing their support to us for any reason, you should love it.
dutyToCustomerService: In order to receive calls, emails, or email from your customers immediately, you must complete the following at the beginning of your order:
dutyToCustomerService: Please include this code:
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we offer our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We provide a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; we provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; We provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the customer that it will be at least a ten minute wait on fresh pasta or macaroni
Dynamic Customer Service: Our unique customer service is incomparable to any of our competition; We provide our employees or employee trainees an extensive class on dealing with a variety of customers and customer situations. We offer a simulated class that looks like an Erk and Jerk establishment, and we prepare our employees how to respond to customers in any given condition. We have actors simulating customers act out real life situations (i.e. a customer enters the establishment and is very irate that the lines are somewhat long in length and he/she has waited for ten minutes he/she gets to the counter and request a menu item and the employee tells the
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Sustainability: Our products and services are designed to sustain the market. To achieve this purpose, We’ve developed our own management team that is highly competitive and adapts to market changing changes. Our core team, comprised of engineers, is highly motivated and committed to building. This commitment ensures that The Original will make sure that the service they use is at the top of its game. To our customers we strive to create good services, for our employees, our customers and the market in general that is sustainable for all customers. We’re committed to ensuring that our employees work as closely, efficiently, ethically and effectively on a regular basis as possible so we can give them the best chance of winning. In times of financial stability, financial stability has the power to affect a customer in some way or other. This is a common problem faced by workers or their employees. We are committed to bringing customer service to its fullest potential. Our focus and the way we approach it have resulted in a highly successful service that is more durable than a traditional brand. Our customer service team includes: -A strong understanding of customers’ needs and preferences -A strong understanding of our business strategies -A ability to make a commitment to the customer and the service we offer -Strong knowledge of the company and its stakeholders about where it fits into or meets the customer’s needs -A willingness to give us all the experience it requires to be able to serve the needs of our customers -A ability to take into account the customer needs and the needs themselves -Strong support of the customer who is not a typical consumer or employee or a person with special needs, including: -Being on time and meeting the needs of our customers at all times (but working outside of the day, working for others, working alone or with a family member) -Having respect for the customer’s needs and the quality of work (but not necessarily making them aware of their needs and the customers’ needs) -Taking account of the company’s strengths and weaknesses and taking into account opportunities in their fields of experience, knowledge and needs Other key roles as a customer service team include: -Communication -Communication skills -Experience dealing with customer inquiries and customer service issues
Business model
Competitive competitive advantage: A company must have an ability to generate a competitive advantage in both the financial and the non-financial markets and always be competitive with its competitors. The ability can be as broad as an employee’s experience or broad as a company’s business plan that aims to provide a wide-ranging customer experience. These benefits can include: -A customer service experience that is tailored to the customer’s needs
Strong, professional leadership
A willingness to work hard to deliver strong quality service
Completing one’s training or getting the full technical or technical expertise to take up customer service
Effective leadership through a proactive approach to dealing with customer service issues
A belief that all of our products are suitable for all
Duty to CustomerService: We’ve proven that by teaching new and up-and-coming employees how to do business. Our customers are so enthusiastic about a product that we provide special services for them, and the experience they get from us is unbeatable.
Customer Service: We’ve been recognized at the State of New Jersey for our Customer Support and Customer Service in the field.
Duty to CustomerService: Our customers have been our #1 priority.
Duty to CustomerService: We’re still looking for candidates across all of our disciplines to fill the entire team.
Customer Service: The world’s best, brightest, and greatest will take their jobs. In any area of service, customer service is key.
Duty to CustomerService: No matter what level of expertise you get from us, we can always make your business great. Whether you’re writing our products or helping to manage our operations, your customer service is a high-priority priority. We’ve done it.
dutyToCustomerService: The customer service we offer is just what it sounds like. Whether you’re teaching your customer management class for the first time or providing their support to us for any reason, you should love it.
dutyToCustomerService: In order to receive calls, emails, or email from your customers immediately, you must complete the following at the beginning of your order:
dutyToCustomerService: Please include this code: